Job Description

The Digital Marketing Specialist is responsible for lead generation, promoting the business concept to potential franchisees and assist in the sales process with identified prospects.


Responsibilities:


• Conduct research to analyse client needs and requirements (e.g. local/national trends and preferences).


• generate leads using digital platforms and applications, to ensure business meets company targets for brand awareness and new franchise store openings.


• use lead generation techniques to identify the best prospects sales.


• plan and manage online ad campaigns (e.g. Google Ads/Paid Search (PPC), social ads).


• develop and implement social media strategy, to improve reach and sales.


• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.


• design website banners and assist with web visuals.


• Identify and analyse main competitors and bring forward options to improve our service to clients.


• Organise promotional activities for new products/services.


• run reports and record leads received.


• develop and maintain content on company's portal website.


• implement offsite and onsite Search Engine Optimisation activities.


• define goals, budgets and manage reporting of digital Marketing campaign effectiveness and sales results/return on Marketing investment (ROMI), and report weekly and monthly.


• keep up to date with current digital trends.


• Such other duties as may be determined from time to time within the general scope of the post.



Job Type: Full-time



Experience:


• Digital Marketing and Sales Specialist: 2 years (Preferred)



This job has been sourced from an external job board.


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