The Digital Marketing Specialist is responsible for lead generation, promoting the business concept to potential franchisees and assist in the sales process with identified prospects.Responsibilities:\xc2\xb7 Conduct research to analyse client needs and requirements (e.g. local/national trends and preferences).\xc2\xb7 generate leads using digital platforms and applications, to ensure business meets company targets for brand awareness and new franchise store openings.\xc2\xb7 use lead generation techniques to identify the best prospects sales.\xc2\xb7 plan and manage online ad campaigns (e.g. Google Ads/Paid Search (PPC), social ads).\xc2\xb7 develop and implement social media strategy, to improve reach and sales.\xc2\xb7 research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.\xc2\xb7 design website banners and assist with web visuals.\xc2\xb7 Identify and analyse main competitors and bring forward options to improve our service to clients.\xc2\xb7 Organise promotional activities for new products/services.\xc2\xb7 run reports and record leads received.\xc2\xb7 develop and maintain content on company\xe2\x80\x99s portal website.\xc2\xb7 implement offsite and onsite Search Engine Optimisation activities.\xc2\xb7 define goals, budgets and manage reporting of digital Marketing campaign effectiveness and sales results/return on Marketing investment (ROMI), and report weekly and monthly.\xc2\xb7 keep up to date with current digital trends.\xc2\xb7 Such other duties as may be determined from time to time within the general scope of the post.Job Type: Full-timeExperience:

• Digital Marketing and Sales Specialist: 2 years (Preferred)

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