Seo Specialist

Dubai, DU, AE, United Arab Emirates

Job Description

We are seeking an ideal candidate that have expertise in website design, Google SEO, Google SEM, marketing through WhatsApp and email channels.

Responsible for optimizing website content, improving search engine rankings, conducting keyword research, and implementing strategies to increase organic traffic.

Key Responsibilities:



On-Page Optimization



Conduct comprehensive keyword research to identify high-value target keywords. Optimize website content, including meta tags, headers, and on-page copy, to improve search engine rankings. Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness. Collaborate with web development and design teams to ensure SEO best practices are integrated into website structure and design. Regularly audit website content and structure to identify and address opportunities for optimization.

Off-Page Optimization:



Develop and execute effective link-building strategies to improve website authority and domain ranking. Identify the relevant websites for link-building opportunities. Monitor backlink profile and disavow toxic or low-quality links as necessary. Stay abreast of industry trends and algorithm updates to adapt link-building strategies accordingly..

Content Strategy:



Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and audience intent. Optimize existing content for search engines, including updating meta data, improving readability, and incorporating relevant keywords. Conduct content gap analysis and recommend new content opportunities to address user queries and improve search visibility.

Website Design & Development:



Design and maintain an attractive, user-friendly, and responsive e-commerce website. Ensure seamless navigation, fast loading times, and mobile optimization. Update content, product listings, and promotions regularly.

Search Engine Marketing (SEM):



Plan, execute, and manage paid advertising campaigns on Google Ads. Analyze campaign performance and optimize for maximum ROI.

WhatsApp & Email Marketing:



Develop and manage targeted WhatsApp marketing campaigns. Create engaging and personalized email marketing content to promote products and special offers. Build and segment customer lists for effective targeting.

Marketing Strategy:



Collaborate with the team to develop innovative digital marketing strategies. Monitor and report on campaign performance, providing insights for continuous improvement.
Desired Candidate Profile

Qualifications and Skills:



Proven experience in website design and e-commerce platforms (e.g., Shopify, WordPress, or others). Strong understanding of SEO, SEM, and digital marketing principles. Off-Page SEO & Link Building (Know all the strategies of Building Backlinks) Ensure proper implementation of schema markup, sitemaps, robots.txt, and canonical tags Troubleshoot indexing issues and provide recommendations for resolving technical SEO errors Experience with tools like Google Ads, Google Analytics, and email marketing platforms (e.g., Mailchimp). Proficiency in design tools such as Adobe Photoshop, Canva, or similar is a plus. Excellent communication and analytical skills. Ability to manage multiple projects and meet deadlines.

Experience:

SEO: 2-5 years (Required)

Communication:

Fluent in English

Nationality

: Any

Gender:

Any

How to Apply:



If you are passionate about driving online sales and visibility and have the skills we are looking for, we'd love to hear from you! Please send your resume, portfolio

Job Types: Full-time, Part-time

Expected hours: 40 per week

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Job Detail

  • Job Id
    JD1823801
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Contract
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, DU, AE, United Arab Emirates
  • Education
    Not mentioned