Job Description

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We are looking for an experienced and passionate SEO Specialist to manage all search engine optimization activities. You will be responsible for managing all SEO activities such as content and keyword strategy, link building and to increase rankings on all major search networks. The ideal candidate will have a deep understanding of the latest SEO techniques, a creative mindset, and the ability to think strategically.

Key Responsibilities:

- Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings.

- Perform ongoing keyword research, discovery, and optimization for new and existing content.

- Conduct comprehensive website audits to identify and resolve technical SEO issues.

- Optimize website content, landing pages, and product descriptions to align with targeted keywords.

- Develop and execute link-building strategies to enhance domain authority and drive referral traffic.

- Improve our keyword rankings by suggesting modifications to website architecture, content, linking, and other aspects.

- Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and AHREFS.

- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure compliance and competitive edge.

- Collaborate closely with Marketing Manager to ensure SEO best practices are integrated into all marketing initiatives.

- Generate regular reports on SEO performance, including key metrics such as organic traffic, rankings, and conversion rates.

- Identify opportunities for content creation and improvement to drive engagement and conversions.

- Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.

-Write compelling and high-quality website content, including blog posts and page descriptions

-Update content and website links for maximum optimization and search engine rankings

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or a related field preferable.

- Minimum 4 years proven experience as an SEO Specialist.

- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahref

- Excellent analytical, organizational, and communication skills.

- Ability to work independently and as part of a team

- Creative thinker with a passion for staying ahead of industry trends.

- Familiarity with HTML, CSS, and JavaScript is a plus.

Job Type: Full-time

Experience:

• SEO: 4 years (Required)