About the job As an SEO specialist you\'ll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you\'ll open up new opportunities for driving growth and profit.
Responsibilities
Develop optimization strategies that increase the company\'s search engine results rankings
Research SEO keywords to use throughout the company\'s website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings
Qualifications
Two to three years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills
Comfortable analyzing high volumes of data on a daily basis
Familiarity with content management systems
Experience with other aspects of marketing, such as customer growth and promotion, is a plus