Primary Objective:We are seeking a creative and results-oriented eCommerce SEO Specialist to join our team. The primary objective of this role is to drive organic traffic, improve search engine rankings, and optimize the online presence of our eCommerce business. The ideal candidate will have expertise in SEO strategies for eCommerce websites, along with knowledge of digital marketing techniques and a creative mindset to develop innovative solutions to enhance our online visibility and sales performance.Responsibilities:SEO Strategy Development:

• Develop and implement SEO strategies to improve the organic visibility and search engine rankings of our eCommerce website.
• Conduct keyword research, competitive analysis, and website audits to identify opportunities for optimization.
• Create and execute on-page and off-page SEO initiatives to increase website traffic and sales conversions.

Content Optimization:

• Optimize website content, including product descriptions, category pages, and blog posts, for search engines and users.
• Develop and implement content strategies to target relevant keywords and drive organic traffic to the website.
• Collaborate with content creators and designers to produce engaging and SEO-friendly content for the eCommerce website.

Technical SEO:

• Ensure the technical health and performance of the website by optimizing site speed, mobile responsiveness, and site architecture.
• Implement technical SEO best practices, including schema markup, canonical tags, and XML sitemaps.
• Monitor website performance using SEO tools and analytics platforms to identify and address technical issues.

Link Building and Outreach:

• Build and maintain high-quality backlinks from authoritative websites to improve domain authority and search engine rankings.
• Conduct outreach campaigns to secure guest blogging opportunities, partnerships, and influencer collaborations.
• Monitor link profile and disavow toxic backlinks to maintain a healthy backlink profile.

Analytics and Reporting:

• Track, analyze, and report on key SEO metrics and KPIs, including organic traffic, keyword rankings, and conversion rates.
• Use data-driven insights to evaluate the effectiveness of SEO strategies and make data-informed decisions.
• Provide regular updates and recommendations to stakeholders and senior management on SEO performance and opportunities for improvement.

Digital Marketing Integration:

• Collaborate with the digital marketing team to integrate SEO strategies with other marketing channels, including paid search, social media, and email marketing.
• Develop cross-channel marketing campaigns to drive traffic, engagement, and sales across multiple platforms.
• Leverage digital marketing data to inform SEO strategies and vice versa for maximum impact.

Requirements:

• Proven experience as an SEO Specialist with a focus on eCommerce websites.
• In-depth knowledge of SEO principles, techniques, and best practices.
• Familiarity with digital marketing strategies and techniques, including paid search, social media, and content marketing.
• Creative mindset with the ability to develop innovative solutions to complex SEO challenges.
• Strong analytical skills and proficiency in SEO tools and analytics platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a team environment.
• Passion for staying up-to-date with industry trends, technologies, and best practices in SEO and digital marketing.

Job Type: Full-time This job has been sourced from an external job board.
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