Job Summary:We are seeking a dynamic and results-oriented SEO Specialist to join our team. The ideal candidate will be proficient in search engine optimization (SEO), marketing strategies, and website management, excellent writing and reporting skills are highly desirable. This role involves enhancing our online presence, updating our websites, creating engaging content, and supporting our overall marketing efforts.Key Responsibilities:

• Search Engine Optimization (SEO)
• Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research, analyze website performance, and adjust content to enhance search engine visibility.
• Collaborate with Marketing Specialist to optimize content for search engines.
• Search Engine Marketing (SEM)
• Develop and execute SEM strategies to meet business goals, including increased traffic, conversions, and ROI.
• Conduct keyword research to identify opportunities for business.
• Conduct competitive analysis to understand market trends and identify opportunities for differentiation.
• Monitor competitor activities and adjust SEM strategies accordingly.
• Stay informed and continuously learn about the latest SEM trends, tools, best practices and industry trends.
• Website Management
• Perform on-page SEO optimization, including keyword research, meta tags, headings, and URL structures.
• Optimize website content, images, and other elements to improve search engine rankings.
• Check regularly website to identify and resolve technical issues, such as broken links, crawl errors, and duplicate content.
• Manage and optimize website architecture, ensuring search engines can effectively crawl and index the site.
• Monitor and improve website speed, mobile-friendliness, and overall performance.
• UI/UX Design:
• Design and develop user interfaces that are visually appealing, intuitive, and user-centric.
• Create wireframes, prototypes, and mockups to communicate design ideas and concepts to stakeholders.
• Ensure a seamless user experience by designing navigation flows, information architecture, and interaction patterns.
• Analyze user behavior and website analytics to identify areas for improvement in navigation and overall user experience.
• Work with the web development team to enhance site usability, accessibility, and design.
• Ensure the website is responsive and optimized for various devices and browsers.
• Blogging
• Develop a content strategy that includes regular blogging to support SEO goals.
• Write and edit blog posts, ensuring they are informative, engaging and optimized for search engines.
• Use keyword insights to guide content creation, including blog topics and on-page optimization.
• Regularly updating the blog with fresh content helps to attract and retain customers interested.
• Promoting blog posts through social media, email newsletters, and other channels is important to increase reach and drive traffic to the blog.
• Content Writing:
• Produce high-quality written content for websites, blogs, social media, and other marketing channels.
• Write clear, concise, and engaging content for various platforms, including websites, blogs, social media, email campaigns and marketing materials.
• Develop compelling copy that engages and informs the target audience.
• Continuously seek opportunities to improve writing skills and content quality.

Qualifications:

• Bachelors degree in marketing, Communications, Graphic Design, or a related field.
• At least 3 years proven experience in SEO, digital marketing, and website management.
• Strong writing and editing skills, with a keen eye for detail.
• Excellent analytical, organizational, and project management skills.
• Ability to work independently and as part of a team.
• Strong communication and interpersonal skills.
• Knowledge of HTML, CSS, and web development best practices.
• Familiarity with social media marketing and advertising platforms.

Job Type: Full-timePay: From AED4,000.00 per monthEducation:

• Bachelor's (Required)

Experience:

• SEO and Website Management: 3 years (Required)

Application Deadline: 31/08/2024 This job has been sourced from an external job board.
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