Job Description

XT.COM Exchange was established in 2018 and registered in Seychelles. Its operating headquarters is located in Dubai. It has operation centers in Singapore, Seoul and other countries and regions, and its business covers the world.XT.COM is a comprehensive trading platform that supports 100+ high-quality currencies and 300 trading pairs. It has a rich variety of transactions such as currency transactions, leveraged transactions, OTC transactions, contract transactions, and credit card purchases. Provide users with the safest, most efficient and professional digital asset investment services.


Responsibilities


Manage & strategize organic search traffic and organic keyword ranking campaigns on Google search engine;
Observe and analyze trends in SEO campaigns to regularly provide insightful and actionable data;
Review and analyze company sites: conduct competitive analyses, powerful keyword research, organic ranking tracking, and web monitoring;
Present and execute strategies for growth, optimizations, back-linking, and areas of improvement for client campaigns;
Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth;
Assume full ownership of assigned campaigns to ensure the delivery of KPIs;
Collaborate with internal teams to complement and enhance overall marketing campaign performance;
Provide updates, alerts, and reports on campaigns' performance;
Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organization;
Planning and execution of SEO campaigns: backend set up, on-site optimizations, off-site optimizations, and measuring impact and effectiveness;
Analyzing market research and industry, competitor case studies, and other various creative marketing techniques based on the research results;
Keep up to date on SEO news and updates, Google's algorithm updates, and various SEO strategies and recommendations to test and implement them. Requirements


Bachelor degree or above, major in Marketing/Computer Science is preferred;
At least 3 year experience in SEO/SEM or the digital marketing industry;
Experience in FinTech and Crypto industry is a plus;
Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE Ranking, and other SEO platforms are highly desirable;
Analytical, performance-driven, meticulous with data, strong research and communication skills;
Good organizational and time management skills;
Adaptable, teachable, a problem solver, and able to handle multiple priorities;
Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations - and able to collaborate well within a team;
Working knowledge of search engine optimization algorithms, best practices or have a good understanding of the basics;
Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles, etc.;
Must be proficient in MS Office and Google e.g., Excel Sheets, Word Documents and PowerPoint Presentations;
Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla), and basic knowledge of HTML, J-SON LD or CSS are preferred. Contact information

Linkedin


https://www.linkedin.com/in/lily-duan-a82068217/dsf34363gsdvfvsdsc Email


global.hr@xt.com