Job Description

An SEO & Marketing Executive is a professional responsible for improving a company's online visibility, driving traffic to its website, and increasing its overall marketing performance through digital marketing strategies. This role combines expertise in search engine optimization (SEO) with broader marketing techniques to ensure a business stands out in search engines, attracts potential customers, and converts them into loyal clients.

Here are key responsibilities and tasks for an SEO & Marketing Executive:

SEO Responsibilities:

• Keyword Research & Analysis:
• Identifying the most relevant and high-traffic keywords for the business.
• Researching competitor keywords and analyzing trends.
• On-Page Optimization:
• Optimizing website content for target keywords (including meta tags, headings, and URLs).
• Ensuring the website is user-friendly, mobile responsive, and fast.
• Off-Page Optimization:
• Building high-quality backlinks from credible sources.
• Managing online reputation and improving domain authority.
• Technical SEO:
• Addressing issues such as broken links, crawl errors, or site structure.
• Ensuring proper indexing of the website on search engines.
• SEO Analytics & Reporting:
• Analyzing the website's performance with tools like Google Analytics and Google Search Console.
• Monitoring rankings, traffic, conversions, and other key metrics.
• Content Strategy:
• Collaborating with content creators to develop SEO-friendly blogs, articles, and website content.
• Conducting content audits and optimizing existing content.

Marketing Responsibilities:

• Digital Campaigns:
• Planning and executing digital marketing campaigns, including email, social media, and display advertising.
• Creating targeted advertising strategies for various platforms like Google Ads, Facebook Ads, etc.
• Social Media Marketing:
• Managing social media accounts to engage the target audience and drive traffic.
• Developing and implementing social media strategies.
• Email Marketing:
• Creating and sending newsletters or promotional emails to target audiences.
• Analyzing the success of email campaigns (open rates, click-through rates).
• Market Research & Analysis:
• Conducting market research to understand customer behavior, trends, and competitive landscapes.
• Identifying new opportunities for online growth and brand visibility.
• Brand Strategy:
• Working to strengthen brand identity and online presence.
• Aligning marketing efforts with company goals and positioning.
• Data-Driven Decisions:
• Analyzing marketing performance data and adjusting strategies for better results.
• Measuring ROI of campaigns and initiatives.

Skills & Qualities:

• Technical Knowledge: Strong understanding of SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and digital marketing platforms.
• Content Creation: Ability to create engaging, SEO-optimized content.
• Data Analytics: Ability to analyze data and interpret the results to adjust strategies.
• Creative Thinking: Innovative approach to marketing and problem-solving.
• Communication Skills: Strong verbal and written communication skills to collaborate with teams and engage customers.
• Time Management: Ability to manage multiple tasks and deadlines efficiently.

Required Tools:

• SEO Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz.
• Marketing Tools: HubSpot, Mailchimp, Canva, Hootsuite, Buffer.
• Content Management Systems (CMS): WordPress, Shopify, Joomla.

In essence, an SEO & Marketing Executive plays a critical role in a company's digital marketing efforts, ensuring the organization gains visibility, traffic, and conversions through SEO best practices and creative marketing strategies.

Job Type: Full-time

Pay: AED1,500.00 - AED2,500.00 per month