Job Summary: The SEO & Google Ads Specialist is responsible for developing and implementing search engine optimization (SEO) strategies and managing Google Ads campaigns to improve organic and paid search performance. This role requires a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, and expertise in Google Ads to drive targeted traffic and conversions.Key Responsibilities:

• SEO Strategy & Implementation:
• Develop and execute SEO strategies to improve organic search rankings and drive traffic.
• Conduct keyword research to identify high-value keywords and opportunities.
• Optimize website content, meta tags, headers, and images for SEO.
• Implement on-page and off-page SEO techniques, including link building.
• Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, and Moz.
• Google Ads Management:
• Create, manage, and optimize Google Ads campaigns to achieve business goals.
• Conduct keyword research and selection for PPC campaigns.
• Write compelling ad copy and develop ad creatives.
• Monitor and adjust bids, budgets, and targeting to maximize ROI.
• Track and report on campaign performance metrics such as CTR, CPC, and conversion rates.
• Performance Analysis & Reporting:
• Analyze and report on the performance of SEO and Google Ads campaigns.
• Provide actionable insights and recommendations for improvement.
• Stay updated with the latest trends and changes in SEO and Google Ads.
• Collaboration & Coordination:
• Work closely with the content, design, and development teams to ensure SEO best practices are implemented.
• Collaborate with the marketing team to align SEO and PPC strategies with overall marketing objectives.
• Communicate campaign progress and results to stakeholders.

Qualifications:

• Bachelor\xe2\x80\x99s degree in Marketing, Business, IT, or a related field.
• 3+ years of experience in SEO and Google Ads management.
• Proven track record of improving search engine rankings and managing successful PPC campaigns.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz) and Google Ads.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Certification in Google Ads (preferred).

Job Type: Full-timePay: AED3,000.00 - AED5,000.00 per month This job has been sourced from an external job board.
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