Job Description

Job Title: SEO Expert

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As an SEO (Search Engine Optimization) Expert, you will be responsible for improving the visibility and ranking of our organization's website and online content in search engine results pages (SERPs). Your primary focus will be on implementing strategies to increase organic traffic, enhance user experience, and drive conversions through search engines.

Responsibilities:

• Develop and implement effective SEO strategies to improve website ranking and visibility.
• Conduct keyword research to identify relevant and high-performing keywords for content optimization.
• Optimize website content, including web pages, blog posts, and product descriptions, for targeted keywords.
• Perform on-page optimization, including title tags, meta descriptions, and heading tags.
• Conduct technical SEO audits to identify and resolve issues affecting website performance and crawlability.
• Monitor and analyze website performance metrics using tools such as Google Analytics, Google Search Console, and SEMrush.
• Track and report on SEO performance, including keyword rankings, organic traffic, and conversion rates.
• Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into website design and content creation.
• Provide recommendations for website improvements, content optimization, and link-building strategies.
• Identify and analyze competitor SEO strategies to identify opportunities for improvement.

Requirements:

• Proven experience as an SEO Specialist or similar role, with a minimum of 4 years of experience in SEO.
• In-depth knowledge of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.
• Strong analytical skills and the ability to interpret data and metrics to drive actionable insights.
• Excellent understanding of on-page and off-page SEO techniques.
• Experience with website optimization, including technical SEO, site structure, and performance optimization.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Creative problem-solving skills and the ability to adapt to changes in search engine algorithms and industry trends.
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field (preferred).

Additional Skills (Preferred but not required):

• Experience with local SEO strategies and optimization.
• Knowledge of HTML, CSS, and JavaScript for technical SEO implementation.
• Experience with e-commerce SEO and optimization for online stores.
• Understanding of social media marketing and its impact on SEO.
• Certifications in SEO or related fields (e.g., Google Analytics, Google Ads, HubSpot).

Work Environment:

The work environment for an SEO Expert may vary, including working in an office setting as part of a marketing team. Flexibility in work hours might be required to accommodate different time zones or meet project deadlines. Strong communication skills are essential for collaborating with internal teams, clients, and external stakeholders. Additionally, staying updated with the latest SEO trends and algorithm changes is crucial for success in this role.

Job Types: Full-time, Permanent

Experience:

• SEO EXPERT: 4 years (Required)