Job descriptionWe are seeking a highly skilled and experienced Senior SEO Specialist & Campaign Manager to join our dynamic marketing team. The ideal candidate will have a strong search engine optimization, campaign management, and lead generation background. You will develop and execute effective SEO strategies, manage digital marketing campaigns, and optimize our online presence to drive qualified leads and achieve business growth.Key Responsibilities:SEO Strategy Development:xc2xb7 Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic.xc2xb7 Conduct in-depth keyword research, competitive analysis, and content optimization.Campaign Management:xc2xb7 Plan, execute, and optimize PPC and digital marketing campaigns across various platforms (Google Ads, Social Media Advertising).xc2xb7 Monitor and analyze campaign performance metrics to maximize ROI and achieve KPIs.Lead Generation:xc2xb7 Identify and implement innovative lead generation strategies.xc2xb7 Collaborate with sales and marketing teams to optimize conversion funnels.Content Collaboration:xc2xb7 Work closely with content creators to develop SEO-friendly content that aligns with marketing goals.xc2xb7 Ensure all content is optimized for search engines and user experience.Analytics & Reporting:xc2xb7 Utilize SEO and analytics tools to track performance.xc2xb7 Prepare regular reports on SEO and campaign performance, providing insights and recommendations.Stay Updated:xc2xb7 Keep abreast of the latest SEO and digital marketing trends, algorithm updates, and best practices.xc2xb7 Implement new techniques to improve website rankings and campaign effectiveness.Qualifications:Experience:xc2xb7 Minimum of 4 years of professional experience in SEO and digital marketing.xc2xb7 Proven track record of managing successful SEO campaigns and lead generation initiatives.Skills:xc2xb7 Proficiency with SEO tools.xc2xb7 Experience with PPC management and advertising platforms.xc2xb7 Strong analytical skills with the ability to interpret data and translate it into actionable strategies.xc2xb7 Excellent communication and interpersonal skills.xc2xb7 Strong project management skills with the ability to handle multiple projects simultaneously.Additional Skills:Technical Knowledge:xc2xb7 Familiarity with HTML, CSS, and content management systems (CMS).xc2xb7 Understanding of website architecture and UX/UI principles.Digital Marketing:xc2xb7 Experience with email marketing and marketing automation tools.xc2xb7 Knowledge of social media marketing and content marketing strategies.Soft Skills:xc2xb7 Creative thinker with a results-driven mindset.xc2xb7 Ability to work collaboratively in a team environment.xc2xb7 Strong attention to detail and organizational skills.Job Type: Full-time
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