Job Description

We are seeking a highly skilled and experienced Senior SEO Specialist & Campaign Manager to join our dynamic marketing team. The ideal candidate will have a strong search engine optimization, campaign management, and lead generation background. You will develop and execute effective SEO strategies, manage digital marketing campaigns, and optimize our online presence to drive qualified leads and achieve business growth.

Key Responsibilities :

SEO Strategy Development:

Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic.

Conduct in-depth keyword research, competitive analysis, and content optimization.

Campaign Management:

Plan, execute, and optimize PPC and digital marketing campaigns across various platforms (Google Ads, Social Media Advertising).

Monitor and analyze campaign performance metrics to maximize ROI and achieve KPIs.

Lead Generation:

Identify and implement innovative lead generation strategies.

Collaborate with sales and marketing teams to optimize conversion funnels.

Content Collaboration:

Work closely with content creators to develop SEO-friendly content that aligns with marketing goals.

Ensure all content is optimized for search engines and user experience.

Analytics & Reporting:

Utilize SEO and analytics tools to track performance.

Prepare regular reports on SEO and campaign performance, providing insights and recommendations.

Stay Updated:

Keep abreast of the latest SEO and digital marketing trends, algorithm updates, and best practices.

Implement new techniques to improve website rankings and campaign effectiveness.

Qualifications:

Experience:

Minimum of 4 years of professional experience in SEO and digital marketing.

Proven track record of managing successful SEO campaigns and lead generation initiatives.

Skills:

Proficiency with SEO tools.

Experience with PPC management and advertising platforms.

Strong analytical skills with the ability to interpret data and translate it into actionable strategies.

Excellent communication and interpersonal skills.

Strong project management skills with the ability to handle multiple projects simultaneously.

Additional Skills:

Technical Knowledge:

Familiarity with HTML, CSS, and content management systems (CMS).

Understanding of website architecture and UX/UI principles.

Digital Marketing:

Experience with email marketing and marketing automation tools.

Knowledge of social media marketing and content marketing strategies.

Soft Skills:

Creative thinker with a results-driven mindset.

Ability to work collaboratively in a team environment.

Strong attention to detail and organizational skills.

Job Type: Full-time

Pay: From AED3,000.00 per month