Job Description

Job Title: SEO & Digital Marketing Specialist

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We are seeking a highly motivated and experienced SEO & Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in SEO, digital marketing strategies, and a passion for improving online visibility and engagement. This role requires a proactive individual who can develop, implement, and optimize our digital marketing campaigns to drive traffic and generate leads.

Responsibilities:

Develop and execute effective SEO strategies to improve organic search rankings and drive website traffic.

Conduct keyword research and analysis to identify opportunities for optimization.

Optimize website content, meta tags, and other on-page elements to improve search engine visibility.

Create and manage digital marketing campaigns across various platforms, including Google Ads, social media, and email marketing.

Monitor and analyze website performance using tools such as Google Analytics, Search Console, and SEO software.

Generate and present regular reports on SEO and digital marketing performance, providing insights and recommendations for improvement.

Collaborate with the content team to create high-quality, SEO-friendly content that aligns with our brand and marketing goals.

Stay up-to-date with the latest SEO and digital marketing trends, algorithms, and best practices.

Manage and optimize our social media presence to increase engagement and reach.

Identify and build relationships with industry influencers and partners to enhance our online presence.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Proven experience in SEO and digital marketing.

Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or similar.

Experience with Google Ads, social media advertising, and email marketing platforms.

Excellent analytical skills and the ability to interpret data to drive decision-making.

Strong written and verbal communication skills.

Creative thinking and problem-solving abilities.

Ability to work independently and as part of a team in a fast-paced environment.

Job Type: Full-time

Experience:

• SEO & Digital Marketing Executive: 1 year (Required)