Job Description

We are seeking a highly skilled SEO and PPC Expert to join our marketing team. The ideal candidate will have a deep understanding of search engine optimization, Google Ads, and Meta Ads. This role requires a strategic thinker who can optimize our online presence and drive targeted traffic to our digital platforms.

Key Responsibilities:

SEO Strategy and Implementation:

Develop and implement effective SEO strategies to improve organic search rankings.

Conduct keyword research, on-page optimization, and technical SEO audits.

Monitor website performance using analytics tools and make data-driven recommendations.

Google Ads Management:

Create, manage, and optimize Google Ads campaigns to maximize ROI.

Perform keyword research and competitive analysis to identify growth opportunities.

Analyze campaign performance, adjust bids, and refine targeting to improve outcomes.

Meta Ads Expertise:

Develop and execute Meta Ads (Facebook and Instagram) campaigns to increase brand awareness and lead generation.

Optimize ad creatives, audiences, and placements to enhance campaign effectiveness.

Track and report on key metrics, providing insights and recommendations for improvement.

Collaboration and Communication:

Work closely with the content and design teams to ensure cohesive marketing efforts.

Stay updated on industry trends and algorithm changes to maintain best practices.

Present campaign results and insights to stakeholders in a clear and concise manner.

Qualifications:

Proven experience in SEO, Google Ads, and Meta Ads management.

Strong analytical skills and proficiency in tools like Google Analytics, Google Ads, and Meta Ads Manager.

Excellent written and verbal communication skills.

Ability to work independently and collaboratively within a team.

Up-to-date with the latest trends and best practices in digital marketing and SEO.

Job Type: Full-time