Conduct keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
Optimize website content, meta tags, headings, and URLs for targeted keywords to improve organic search rankings and visibility.
Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and other SEO software to track key metrics, identify trends, and evaluate the effectiveness of SEO strategies.
Conduct on-page and off-page SEO audits to identify technical issues, site errors, and opportunities for improvement, and implement solutions to enhance website performance.
Develop and implement link building strategies to acquire high-quality backlinks from reputable websites and improve domain authority and search engine rankings.
Collaborate with content creators, web developers, and marketing teams to implement SEO best practices and ensure alignment with overall marketing and business objectives.
Stay updated on industry trends, algorithm changes, and best practices in SEO, and make recommendations for adjustments to SEO strategies and tactics.
Prepare regular reports and presentations on SEO performance, progress, and recommendations for stakeholders and management.
Requirements:
Bachelors degree in marketing, communications, computer science, or a related field.
Proven experience in SEO analysis, optimization, and strategy development, preferably in a digital marketing agency or similar environment.
Proficiency in using SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms.
Strong analytical skills and attention to detail, with the ability to interpret data, draw insights, and make data-driven decisions.
Knowledge of SEO best practices, algorithms, and ranking factors, including on-page optimization, technical SEO, and off-page SEO.
Excellent written and verbal communication skills, with the ability to communicate complex technical concepts to non-technical stakeholders.
Creativity and strategic thinking skills, with the ability to develop innovative SEO strategies and solutions.
Job Type: Full Time
Job Location: Dubai
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