Senior Specialist, Marketing (social Media)

Media City, United Arab Emirates

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Job Description

Position Summary

You will support the regional team in driving all aspects of Influencers and Social Media planning, execution, optimization, measurement as well as will support in driving corporate PR such as weekly/ quarterly newsletters and drafting internal case studies. The role is cross-functional and requires experience in execution, as you will collaborate with a broad range of teams, including local market digital marketing managers, product marketing and CRM teams among others. You will also ideate and develop social friendly for Samsungs regional social channels (Tiktok, Instagram and LinkedIn)

Role and Responsibilities

Translate digital campaign strategy into a strong media and implementation plan while developing and expanding community across social platforms+
Assist on regional influencer programs including creating regional playbooks, defining KPIs, briefing and monitoring influencer results
Develop unique contents that are not planned or staged that are relevant and engaging with GenZ (2 way communication or UGC based content ideas).
Execute ideas on collaboration (Product placement, brand integration, limited edition partnerships) that are linked to business sales while benchmarking other successful brand best practice.
Feed ideas on product, service, Multi device experience that are linked to GenZ day to day life improvement opportunities and Samsung Brand.
Support in defining and reporting on social media KPI to drive business growth, acquisition, user engagement, churn reductions and brand awareness across all digital and social paid channel
Work closely with media agency & Social agency to define and quantify target audience across media channels and inform campaign set-up
Lead on regional PR newsletters such as weekly PR news reports and Quarterly Marketing newsletter
Work closely with local teams & HQ to deliver weekly regional PR plans and content calendar
Collaborate with Content Team to deliver integrated social media-content plan (regional and local)
Liaise with local Digital Marketing Managers (DMM) on overall plan, content integration, amplification schedule and reporting
Collaborate with local teams and departments to deliver weekly best practices and develop a template to deliver marketing achievements to senior management
Fast paced, high energy and strong collaboration skills to work closely with local market teams and deliver compelling results
Data driven mindest and is familiar with reporting and analyzing reports i.e.drive weekly, monthly, quarterly optimization tactics to consistently identify best performing digital/social channels/ influencers and key genz programs that drive ROI.
Interpret campaign performance data and drive actionable insights that can feed into digital strategies, channel performance and campaign optimizations
Review and verify correct content (post) usage and landing page against plan
Work closely with markets to make sure the brand content is consistent and aligned, while applying Global guidance
Track investment progress, channel performance progress, content & message performance and Audience performance
Drive incremental actionable insights through social analytics and competitive landscape benchmarking to improve user experience and platform capabilities
Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance, onboard new partners, maintain accurate reporting
Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging, promotions, and retention strategies
Build relationships with marketing agencies ( social, digital influencers and PR) and manage the day-to-day agency requirements
Stay up-to-date on latest Influencers /PR/ Social media best practices and technologies/tools across platforms and re-apply winning executions and tool across MENA markets
Manage and report performances of Gen Z projects by corporate marketing
Skills and Qualifications
Bachelors degree in marketing with 2-5 years of experience in digital marketing
Excellent communication and interpersonal skills
Bilingual Arabic & English mandatory including French will be a plus
At least 2 years of experience as a Social Media Specialist or similar role (managing and implementing digital campaigns across all paid media channels) OR experience in Digital/Social in IT/Fashion/FMCG industry with experience in social content creation and experience in managing influencer campaigns.
Wide experience in various corporate projects across multiple marketing touch points
Strategic mind-set, attention to detail, and master of handling dates/deliverables
Experience defining, analyzing and reporting on digital marketing metrics
Track record of process success and flawless execution
Excellent knowledge of Facebook, Twitter, YouTube, LinkedIn, Instagram, and TikTok
Proactive and solution-oriented with excellent organization skills and ability to multi-task
Creative thinker with strong analytical skills - comfortable interpreting data, deriving actionable media insights (ROI) and using them to inform future campaigns