Position SummaryYou will support the regional team in driving all aspects of Influencers and Social Media planning, execution, optimization, measurement as well as will support in driving corporate PR such as weekly/ quarterly newsletters and drafting internal case studies. The role is cross-functional and requires experience in execution, as you will collaborate with a broad range of teams, including local market digital marketing managers, product marketing and CRM teams among others. You will also ideate and develop social friendly for Samsungs regional social channels (Tiktok, Instagram and LinkedIn)Role and ResponsibilitiesTranslate digital campaign strategy into a strong media and implementation plan while developing and expanding community across social platforms+Assist on regional influencer programs including creating regional playbooks, defining KPIs, briefing and monitoring influencer resultsDevelop unique contents that are not planned or staged that are relevant and engaging with GenZ (2 way communication or UGC based content ideas).Execute ideas on collaboration (Product placement, brand integration, limited edition partnerships) that are linked to business sales while benchmarking other successful brand best practice.Feed ideas on product, service, Multi device experience that are linked to GenZ day to day life improvement opportunities and Samsung Brand.Support in defining and reporting on social media KPI to drive business growth, acquisition, user engagement, churn reductions and brand awareness across all digital and social paid channelWork closely with media agency & Social agency to define and quantify target audience across media channels and inform campaign set-upLead on regional PR newsletters such as weekly PR news reports and Quarterly Marketing newsletterWork closely with local teams & HQ to deliver weekly regional PR plans and content calendarCollaborate with Content Team to deliver integrated social media-content plan (regional and local)Liaise with local Digital Marketing Managers (DMM) on overall plan, content integration, amplification schedule and reportingCollaborate with local teams and departments to deliver weekly best practices and develop a template to deliver marketing achievements to senior managementFast paced, high energy and strong collaboration skills to work closely with local market teams and deliver compelling resultsData driven mindest and is familiar with reporting and analyzing reports i.e.drive weekly, monthly, quarterly optimization tactics to consistently identify best performing digital/social channels/ influencers and key genz programs that drive ROI.Interpret campaign performance data and drive actionable insights that can feed into digital strategies, channel performance and campaign optimizationsReview and verify correct content (post) usage and landing page against planWork closely with markets to make sure the brand content is consistent and aligned, while applying Global guidanceTrack investment progress, channel performance progress, content & message performance and Audience performanceDrive incremental actionable insights through social analytics and competitive landscape benchmarking to improve user experience and platform capabilitiesWork collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance, onboard new partners, maintain accurate reportingCollaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging, promotions, and retention strategiesBuild relationships with marketing agencies ( social, digital influencers and PR) and manage the day-to-day agency requirementsStay up-to-date on latest Influencers /PR/ Social media best practices and technologies/tools across platforms and re-apply winning executions and tool across MENA marketsManage and report performances of Gen Z projects by corporate marketingSkills and QualificationsBachelors degree in marketing with 2-5 years of experience in digital marketingExcellent communication and interpersonal skillsBilingual Arabic & English mandatory including French will be a plusAt least 2 years of experience as a Social Media Specialist or similar role (managing and implementing digital campaigns across all paid media channels) OR experience in Digital/Social in IT/Fashion/FMCG industry with experience in social content creation and experience in managing influencer campaigns.Wide experience in various corporate projects across multiple marketing touch pointsStrategic mind-set, attention to detail, and master of handling dates/deliverablesExperience defining, analyzing and reporting on digital marketing metricsTrack record of process success and flawless executionExcellent knowledge of Facebook, Twitter, YouTube, LinkedIn, Instagram, and TikTokProactive and solution-oriented with excellent organization skills and ability to multi-taskCreative thinker with strong analytical skills -- comfortable interpreting data, deriving actionable media insights (ROI) and using them to inform future campaigns

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