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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Senior Specialist Key City ActivationPurpose & Overall Relevance for the Organization:Drive all key activations in the UAE that align with the business priorities, own planning and execution.Add value by delivering city specific cultural & consumer insights to help formulate the Dubai Key City + UAE overall marketing plan within the EMC brand plan, which in turn drives excellence and standards in creative, city relevant brand marketing activations which resonates with the city consumer, growing Share of Search and NS by winning the hearts & minds of the Emirati consumers.Key Responsibilities:

• Be the knowledgeable expert on Dubai Consumers for each of the key focus categories, Trade Zones & to be aware of city specific developments and trends
• Be proactive with initiative opportunities to enhance Key Stakeholder Dubai Consumer Obsession through Knowledge and insights, Understanding, Daily application - what can we do now i.e. quick wins, Future opportunities - what do we need to do in the future i.e. mid-long-term needs.
• Collaborate with different channels and areas to bring activations to life (WHS, OR, NSR, Categories)
• Active member and POC of adidas runners Dubai and adidas runners Abu Dhabi, enhancing the experience and always on the look for newness.
• Be the go to person to validate and collaborate on the best creators, influencers, partners and opportunities for the brand.

Key Relationships:

• SR Brand Comms Key City, NSR team, Category leads, WHS and OR team, SPOMA.
• Partners like Dubai Marathon, Dubai tourism, Sports council, Abu Dhabi tourism, and others.
• Fashion and lifestyle partners
• Activation agencies.

Knowledge, Skills and Abilities:

• Strong cross-functional experience across different stakeholders
• Agency management
• Ability to enroll key stakeholders and gain support for initiatives.
• Creative and innovative.
• Strong conceptual understanding of brand building.
• Native of social media.
• Deep understanding of UAE, especially Dubai landscape, culture, and trends.
• At least 2 years working in the UAE.
• Knowledgeable of a large and relevant contact book of local influencers.
• Enthusiasm/energy for activation.
• Ideas focused, complemented with organizational and project management skills.
• Ability to co-ordinate internal and external multidisciplinary groups

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of 3-4 years equivalent professional experience.
• English speaking role, Arabic would be beneficial but not essential.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Specialist Key City ActivationBrand: adidasLocation: DubaiTEAM: Marketing & CommunicationsState: DUCountry/Region: AEContract Type: Full timeNumber: 514129Date: Jul 29, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

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