Role PurposeThe Senior SEO Specialist is responsible for developing marketing communications and strategies across divisions and brands by researching, suggesting, and implementing SEO recommendations. He/she is responsible for optimizing paid media campaigns and increasing profitability by driving SEOKey Responsibilities
Perform keyword discovery by researching new terminology in the corresponding markets, and then optimizing them.
Research, suggest, and help implement search engine optimization recommendations
Research and analyze competitor activity by monitoring advertising links
Develop and implement link-building strategy Work with the development team on newly developed code, to ensure SEO practices are properly implemented.
Work with the editorial and the marketing teams on in content creation and content programming.
Recommend changes when it comes to website architecture, content, linking and other factors, in order to improve SEO positions for target keywords
QualificationsQualifications
Bachelors degree in business or marketing.
5+ years of experience in digital agency or brand managing SEO for a multi category website
Proficiency in MS office, SEO Tools like SEM rush, Search Console, Google Analytics, etc