Drive the protection strategy whilst working and aligning with stakeholders.
Support distribution channels by ensuring that the protection products meet the needs and expectations of both customers and distribution channels.
Understand Customer & Distribution Channel Needs:
Collaborate with distribution channels to understand their specific needs, challenges, and get feedback related to protection products.
Gather input from channel partners on customer preferences and pain points to enhance the value propositions.
Collaborate with marketing teams to run market research and better understand the needs of the target customer segments.
Product Development:
Tailor insurance product offerings to align with the unique requirements and target market of each distribution channel.
Work closely with the distribution, marketing, and product teams to co-create product features and benefits that resonate with the target customer segments.
Training and Education:
Provide comprehensive training and educational materials to distribution channel partners. This should include product knowledge, underwriting guidelines, claims processes, and any other relevant information.
Offer ongoing support and resources to help channel partners stay up to date with product changes and market trends.
Marketing Support:
Collaborate with marketing teams to develop channel-specific marketing materials and campaigns. These materials should highlight the unique selling points of insurance products tailored to each channel.
Provide distribution partners with marketing collateral, such as brochures, digital content, and social media assets.
Regular Communication:
Maintain open lines of communication with distribution channels. Regularly update them on product enhancements, new features, and changes to underwriting or pricing.
Address any questions or concerns promptly and proactively.
Feedback Integration:
Act as a channel for feedback between distribution channels and the product team. Gather feedback from channels on product performance and customer satisfaction.
Use feedback to drive continuous improvement and refinement of insurance products.
Solving Problems and Removing Barriers:
Identify and address any obstacles or challenges faced by distribution channels in selling protection products. This may include streamlining administrative processes, improving quoting tools, or resolving issues related to policy issuance and claims processing.
Performance Analytics:
Collaborate with the distribution team to track and analyze key performance indicators (KPIs) related to sales, customer satisfaction, and retention.
Use data-driven insights to make informed decisions about product improvements and adjustments to distribution strategies.
Compliance and Support:
Ensure that insurance products comply with regulatory requirements in each distribution channel\'s jurisdiction.
Assist distribution partners in navigating compliance and regulatory issues, providing guidance on how to stay in adherence with industry regulations.
Alignment with Channel Goals:
Ensure that the product roadmap aligns with the strategic goals and growth targets of each distribution channel.
Collaborate on incentive programs or commission structures that motivate channel partners to promote and sell insurance products effectively.
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