Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
Lead and support the implementation of our paid marketing strategies
Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
Examine correlations between prospecting activities, revenue, and budget
Measure and optimize our paid marketing using Google Adwords, Google Analytics, Tableau and vendor-specific dashboards
Research and test new vendors to expand our reach and lower cost-per-acquisition
Collaborate with the marketing team to maintain a consistent brand voice and message across all channels
Work with the content strategy manager & creative team to craft landing pages for paid campaigns
Stay up-to-date with digital marketing trends and potential new platforms and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Monitor market intelligence and keep track on competitor movement and market situation
Job Requirement
Previous working experience as a Performance executive
A proven track record of successful marketing campaigns and proven ROI
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks
Hands-on experience in handling marketing budgets and forecasting/reporting results
Outstanding communication & presentation skills
Excellent organizational and time management skills
Great analytical skills
Extremely data- and detail-oriented
+2 Years\' experience in a B2B Paid Executive role.
Degree in marketing, digital technologies or similar relevant field preferred
Company Overview:Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world\'s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex\'s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.