Senior Online Brand Manager Kerastase
Dubai, United Arab Emirates
Job Description
b'
The Senior Online Brand Manager is the champion of owning the online experience for the brand. Makes sure we have the right consumer/shopper engagement plans, channel strategy, pricing strategy and promo plan to land our ambitions for each online player and truly understand the shopper. Other responsibilities include managing online consumer journeys, gather data, lead on CRM, SEO, and 1P data acquisition. DUTIES AND RESPONSIBILITIES
Marketing:
- Develop Channel strategy in alignment with brand\xe2\x80\x99s overall strategy
- Build differentiated plans per e-commerce archetype (D2C, Pure Player, E[1]Retail)
- Knowing the online shopper inside out and providing that info to the rest of the team
- GWP, Sampling, Co-pack forecast and management
- Monthly sales forecast tracking & accuracy with new launches & promo
- Clearly define e-commerce brand hero SKUs and plans
Media/Content:
- Responsible for the brand\xe2\x80\x99s full funnel media planning and execution. This includes: Upper funnel (awareness, including OOH & DOOH), consideration, and lower funnel (performance media)
- Implement and liaise with digital team on the ideal media mix and campaigns across all categories.
- Challenge agencies on media campaign KPIs for O+O and ensure creative campaigns execution.
- A&P media budget management and tracking on Group\xe2\x80\x99s media tools
- Ensure relevant content is ready for activations (m-3)
- Ensure e-merchandizing excellence for the brand across platforms
- Annual media briefing to agencies and monthly updates on plans
- Uploading & implementing assets for PDP, CLP, HOMEPAGE, Landing page, CRM
CRM & Data:
- Delivering monthly sellout update to team on performance by category and hero SKU
- Gathering and reporting on online purchase data
- Undertaking online competition review from product / media pov
- Lead on defining CRM strategy for the brand and execute it with the agency with the support of the digital team
- Responsible for the campaign set up and briefing with the CRM agency
- Responsible for lead gen campaigns and SMS
Reporting and managing ecommerce campaigns:
STAKEHOLDERS Internal: Marketing, Digital, Supply chain, finance
External: Media agencies PERSONAL COMPENTENCIES
Dynamic, very motivated, soft skilled, encourage collaboration, working with teams
- Delivering monthly update to team and zone on performance by category (sell out tracking)
- Contributing online elements of market share notes to Zone/DMI \xe2\x80\x93 Sell out tracking.
- Gathering and reporting on online purchase data
- Undertaking online competition review from product / media pov
- Identifying content gaps
- Digitally upskilled
- Cross collaboration with other functions
- Coaching graduate trainees and or overlooking one on a specific online project
- Analytical skills
- Team management
STAKEHOLDERS Internal: Marketing, Digital, Supply chain, finance
External: Media agencies PERSONAL COMPENTENCIES
Dynamic, very motivated, soft skilled, encourage collaboration, working with teams
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit "Your Application Space" to see the jobs you have already applied to.
- Please don\xe2\x80\x99t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1634202
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationDubai, United Arab Emirates
-
EducationNot mentioned