• Develop and implement comprehensive offline media plans that align with clients\' marketing objectives and budgets.

• Conduct thorough market research and analysis to identify target audiences, media consumption habits, and competitive landscape.

• Evaluate and select appropriate offline media channels, including TV, radio, print, outdoor, and direct mail, to maximize campaign effectiveness.

• Collaborate with clients, account managers, and creative teams to ensure seamless integration of media strategies with overall marketing campaigns.

• Negotiate and secure media placements, rates, and added value opportunities with media vendors.

• Monitor and optimize media performance, providing regular reports and insights to clients on campaign effectiveness and ROI.

• Stay up-to-date with industry trends, emerging media opportunities, and best practices in offline media planning.

• Mentor and guide junior media planners, fostering a culture of learning and professional development within the team.

• Bachelor\'s degree in Marketing, Advertising, Communications, or a related field.

• Minimum of 3 years of experience in offline media planning within a media agency environment.

• Proven track record of developing and executing successful offline media campaigns for diverse clients.

• Strong analytical skills with the ability to interpret data and make informed decisions.

• Excellent negotiation and communication skills.

• Proficiency in media planning tools and software.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Knowledge of the UAE media landscape and cultural nuances is highly desirable.

• Fluent in English. Arabic is a plus.

Expertise Recruitment