Senior Offline Media Planner

Dubai, United Arab Emirates

Job Description

  • Develop and implement comprehensive offline media plans that align with clients\' marketing objectives and budgets.
  • Conduct thorough market research and analysis to identify target audiences, media consumption habits, and competitive landscape.
  • Evaluate and select appropriate offline media channels, including TV, radio, print, outdoor, and direct mail, to maximize campaign effectiveness.
  • Collaborate with clients, account managers, and creative teams to ensure seamless integration of media strategies with overall marketing campaigns.
  • Negotiate and secure media placements, rates, and added value opportunities with media vendors.
  • Monitor and optimize media performance, providing regular reports and insights to clients on campaign effectiveness and ROI.
  • Stay up-to-date with industry trends, emerging media opportunities, and best practices in offline media planning.
  • Mentor and guide junior media planners, fostering a culture of learning and professional development within the team.
Qualifications:
  • Bachelor\'s degree in Marketing, Advertising, Communications, or a related field.
  • Minimum of 3 years of experience in offline media planning within a media agency environment.
  • Proven track record of developing and executing successful offline media campaigns for diverse clients.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent negotiation and communication skills.
  • Proficiency in media planning tools and software.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Knowledge of the UAE media landscape and cultural nuances is highly desirable.

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Job Detail

  • Job Id
    JD1679690
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned