Position Overview: He/she is a key player in the IMX team, understanding the consumer, media dynamics, and competitive landscape and defining strategies and tactics to better connect with each brands audience. Cascading overall marketing transformation to MER region with data and audience centric mindset.
Function Related Activities/Key Responsibilities: The Media Operations leader will:
Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different OESP Touchpoints.
Ensure we have the most effective and efficient media plans for our brands across MER via applying audience centric communication approach.
Coordinating with different stakeholders (category, FL, ecommerce) team to define right occasion, platform, and media strategy for business need.
Coordinate media buying with all stakeholders including agency and procurement making sure TCCC is performing an efficient buying and receiving maximum value.
Providing system with status of our brand presence and performance in the various media types.
Lead digital transformation with utilization of right data and tech partnership via partnering with agency.
Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries within MER Region.
Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media planning and measurement solutions.
Related Work Experience:
Significant marketing, media, and leadership experience in MER region (08-10 years)
Direct experience with media strategy, planning and negotiation, as well as social media channels
Preference for individuals that have worked in agencies and/or media vehicles in the past
Experience working in cross-functional and cross-geographical teams is preferred
Leading strategic conversations, negotiations and alignment with senior and key stakeholders
Skills
Videography; Influencing; Social Media; Creativity; Strategic; Paid Search Marketing; Advertising; Marketing Campaigns; Marketing Strategies; Project Management; Data Driven; Human Insights; Digital Media; Group Problem Solving; Search Engine Optimization (SEO); Communication; Google Analytics; Teamwork; Digital Signage; Negotiation; Agency Management; Connections Planning
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