Position: Media Buyer Responsibilities: - Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements. - Develop advertising strategies and campaigns with marketing teams to effectively reach the desired audience. - Source and present audience data and advertising proposals to clients for feedback. - Proofread advertising material before launching campaigns. - Coordinate and oversee the development and launch of campaigns. - Negotiate with advertising sales agents to ensure the most cost-effective deal structures. - Manage budgets and monitor campaign costs and ROI metrics. - Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates. - Build and maintain a network of advertising agents and broadcasting networks. - Monitor audience and media trends, practices, and new technologies. Requirements: - Minimum of three years of experience as a media buyer or similar role. - Good understanding of media analytics tools such as Videoma, Cision, Nielsen, and Google Analytics. - Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager. - Experience in a variety of advertising mediums including print, radio, television, film, and social media. - Excellent financial skills and the ability to manage large budgets. - Ability to collaborate with others and work as part of a team. - Exceptional organizational and project management skills. - Strong communication and networking abilities. - Excellent interpersonal and negotiation skills. - Experience in the medical field. - Experience in the Gulf market, specifically the UAE. - Experience working on messaging and lead generation. - Familiarity with Snapchat, TikTok, Google, and Instagram platforms. - Ability to read campaign numbers well and make decisions to improve or scale. - Organized and able to manage time well. - Ability to build a strong landing page structure and achieve high conversion rates. - Understanding of tracking basics and setup. - Excellent communication skills. - Over 4 years of experience. - Team player
Job Type: Full-time
Pay: AED5,000.00 - AED7,000.00 per month
Experience:
• Media buyer: 4 years (Required)
Language:
• Arabic (Required)
Location:
• Jebel Ali (Required)
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