• Define and manage brand positioning to increase brand power in collaboration with the central UAE marketing team.
• Develop advertising campaigns, media plans, contact strategy.
• Direct offline and digital media including website and social media strategy and development.
• Owned media such as point of sale, local special events for branches.
• Develop and pilot marketing efficiency monitoring.
• Manage and administrate all Electric Mobility marketing expenses.
• Definition and development of all Electric Mobility events for internal and external stakeholders, including media.
• Create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain overall supervision of the teamxe2x80x99s deliverables and other administrative activities.
• Leads marketing performance efficiency.
• Regularly review and analyze key performance indicators like return on investment conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

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