Job Description

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the Role: As the Senior Marketing Manager at Careem Morocco, you will lead our marketing initiatives, driving strategies that enhance our brand awareness, boost transactions, and increase revenue. This role demands an understanding of the Moroccan market, deciphering what resonates with consumers and what doesn't. Your responsibilities will include crafting strategies, collaborating with cross-functional teams, and leveraging data-driven insights to optimize customer acquisition and lifetime value. What You'll Do: Strategic Vision: Develop and execute plans based on market segmentation, technology trends, customer needs, and competitive positioning. Customer Segmentation: Identify key customer segments, build customer personas, and optimize communication strategies. Elevate Brand Awareness: Lead efforts to establish Careem as a top-of-mind brand in Morocco through brand and social media activities. Content and Creatives: Ensure a consistent stream of high-quality content and creatives that support marketing offerings and enhance the customer value proposition. Drive Product Usage and Growth: Increase the adoption of our service across diverse customer segments leading campaigns across various channels including digital, social and traditional media. Revenue-Boosting Marketing Plans: Create marketing strategies, including promotions and partnerships, to drive revenue growth and meet monthly targets. Data-Driven Insights: Collaborate with data analytics teams to harness insights and track communication performance. What You'll Need: Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. Experience: Preferably 6+ years of brand and marketing experience. Communication Skills: Fluency in Arabic and French; proficiency in English is preferred. Strong interpersonal, negotiation, presentation, and writing skills. Market Expertise: Understanding of the market landscape with expertise in agency, vendor and partner management. Versatility: Ability to manage various aspects of marketing, including brand, digital, social media, and content. Detail-Oriented: Attention to detail with a passion for excellence and quality. Hands-On Approach: Willingness to dive into a complex operational environment. Deadline-Driven: Ability to manage multiple tasks and meet deadlines. Financial Acumen: Experience handling marketing budgets and forecasting/reporting results. Innovative Thinking: Ability to develop innovative marketing solutions and communicate a compelling vision. Team Player: Confident, outgoing, and willing to work with and mentor others. Tech-Savvy: Experience within the technology industry/start-up environment preferred. Digital Marketing: Understanding of digital marketing and social media. Application Process: If you are committed to improving people's lives, have a relentless pursuit of excellence, and align with our core values, we encourage you to apply for this exciting opportunity to shape the future of Careem in Morocco. Join us in making a difference and driving the success of our ride-hailing platform in this dynamic market.

What we'll provide you We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to: Work and learn from great minds by joining a community of inspiring colleagues. Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. Explore new opportunities to learn and grow every day. Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.) Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.