:One of our reputed clients is looking for a Senior Marketing Executive for the Dubai and Sharjah locations.The Senior Marketing Executive plays a key role in developing and executing marketing strategies to drive sales, brand awareness, and customer engagement for the retail sports business. This role involves digital and offline marketing, campaign management, partnerships, and data-driven decision-making to maximize brand impact in the sports industry.Key Responsibilities:xe2x80x8b1. Marketing Strategy & Execution
Develop and implement marketing plans aligned with the companys goals.
Identify target audiences and craft marketing strategies to drive engagement and sales.
Coordinate product launches, seasonal promotions, and sponsorships.
2. Digital Marketing & Social Media
Manage and grow the companys social media presence (Instagram, Facebook, TikTok, etc.).
Oversee paid advertising campaigns (Google Ads, Meta Ads) to drive online and in-store traffic.
Work on SEO & content marketing to improve online visibility.
3. Retail & Sales Support
Plan in-store marketing activities (promotions, discounts, in-store branding).
Work closely with the sales team to support retail initiatives and customer engagement.
Monitor sales trends and adjust marketing efforts accordingly.
4. Sponsorships & Brand Collaborations
Identify and collaborate with sports brands, athletes, and influencers.
Manage event sponsorships, tournaments, and partnerships to increase brand exposure.
5. Data & Performance Analysis
Track and analyze campaign performance using tools like Google Analytics & Meta Business Suite.
Provide insights and reports on marketing ROI and customer behavior.
Optimize marketing spend based on data insights.
6. Customer Engagement & Community Building
Create and manage loyalty programs for returning customers.
Organize and promote sports events, competitions, and activations.
Handle customer feedback & reviews to enhance brand reputation.
RequirementsKey Requirements:xe2x9cx94 Experience: 3-5+ years in marketing, preferably in retail or sports industry. xe2x9cx94 Skills: Digital marketing, campaign management, social media, SEO, content creation. xe2x9cx94 Tools: Google Ads, Meta Ads, Canva, Photoshop, CRM & email marketing platforms. xe2x9cx94 Education: Degree in Marketing, Business, or a related field. xe2x9cx94 Passion for Sports: Knowledge of sports equipment, particularly Padel, Tennis, or other racquet sports, is a plus.Work Location - Dubai and Sharjah, UAE.To view other vacancies we have, please check our website and follow us on our social media accounts - / / /Disclaimer: Black Pearl will never ask for money or any form to charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at +9712 622 55 03 or drop us a message on our website -