Senior Marketing Communications Manager
United Arab Emirates, United Arab Emirates
Job Description
Overview of the role:
- To support General Manager for Marketing in strategizing and developing all marketing communication in line with the Polestar & BYD brand positioning.
- To lead and provide innovative marketing strategy and implementation for Polestar & BYD across all channels and touch points to support business objectives for new car sales.
- To enhance brand image and customer perception to increase brand equity and support price premium vs. competition.
- Manage brand positioning to increase the brand power.
- Develop advertising campaigns, media plan, and contact strategy.
- Direct offline and digital media including website and social media strategy.
- Develop and pilot marketing efficiency monitoring, ROI, PDCA.
- Manage and administrate all brand marketing expenses.
- Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
- Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
- Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
- Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.
Bayt
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Job Detail
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Job IdJD1655345
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationUnited Arab Emirates, United Arab Emirates
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EducationNot mentioned