By continuing to use and navigate this website, you are agreeing to the use of cookies. Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Senior Manager Omni Channel - Ordering & Execution EMC (Temp 6 months)Purpose & Overall Relevance for the Organization:To ensure positive development and delivery of adidas\' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for leading ordering and execution across all categories, to support sustainable and profitable market share growth through Omni Channel execution in EMC. The retail execution must elevate consumer experience across own retail & franchise, driving sell-out at POS by through flawless marketing campaigns, promotions, in-store communication & Visual Merchandising. The ordering and execution team must work hand in hand with the planning and WHS teams to ensure best in class delivery.Key Responsibilities:Strategy & Priorities
Lead the execution of the EMC Omni channel calendar in line with the Global strategy for brand and product campaigns and commercial moments to achieve defined business objectives
Ensure best in class retail experience across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM)
In collaboration with the Planning Team define the Omni Marketing roll-out plans across the cluster by prioritising key doors in Trade Zones, Key cities and local moments keeping a focus on the Global Brand Calendar
Align with Planning and Channels for budget planning to ensure a brand led proposition across priority doors at all times
Drive alignment with the Planning team across the Brand Comms and Digital team to ensure \'one brand\' message
Be accountable for the execution of Global guidelines, cascading of engagement tools and instore ISC consistency across EMC
Omni-Channel Marketing Calendar Ordering and Execution
Be responsible and accountable for the delivery of the yearly Omni-Channel Marketing calendar across Own Retail and Franchise partners, in alignment with the Sales and CTC teams. These calendars are channel specific and include campaigns, store openings, fit outs/ remodels, traffic drivers and other activations.
Development of the calendar will be in co-ordination with the Omni Channel Planning lead based on order book, channel alignment and market activity
Ensure clear hierarchy of execution for campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus
Overall accountability for the delivery of in store activations and consumer communications using local suppliers and agencies as well as global agencies such as HH global & Oliver agency
Overall accountability for retail activation agency delivery as required by the cluster
Drive the field execution team to focus on consumer journey and VM execution in across all Channels
Share and implement global ISC strategies across all channels in sell-in stage and manage executional excellence to maximize sell-out
Drive team to continually assess the calendar based on order book changes and adapt with the planning and channel teams & re prioritise as required based on brand calendar
Drive and initiate exciting consumer experiential events at the store level in cooperation with BA, PR and SPOMA
Collaborate with Store Development & Planning team for store opening logistics & delivery
Plan and manage Omni-Channel MaEx and SWB to ensure correct investment level and ROI analysis
Oversee the recruitment, budgets & cost effectiveness of the outsource teams
Ensure involvement of the Market based team at key planning stages during the GTM process
Ensure all finance activity and management of documents is completed in a compliant matter and relates to internal audit policies
Training & Reporting
Collaborate with relevant stakeholders to establish retail KPI\'s and tracking timelines
Ensure the Field team feedback is incorporated into business strategies
Share best practise ways of working & alignment across EM cluster teams
Ensure all sign off and report decks are created and completed by working with the integrated team
Team Management
Promote a high-performance culture by setting clear expectations and individual goals
Ensure the company values and mindset are demonstrated and fully embraced by the team
Develop the team & build succession plans in line with these criteria
Control and monitor performance and result
Key Relationships:
EMC Omni Planning and WHS leads
EMC Channel leads and their teams
HUB Omni channel team
CTC, Brand Comms, Digital & MOPS
DTC Retail Operations team
Market Omni-Channel agencies and vendors
Knowledge, Skills and Abilities:
Senior Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
Strong Leadership Ability
Proven track record of Project Management
Extensive experience in Strategic Key Account Management & Negotiation skills
Retail & Channel expertise
Visual merchandising knowledge
Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
Proven track record in trade marketing, brand marketing, account management
Excellent presentation skills
IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
Requisite Education and Experience / Minimum Qualifications:
University degree in Business with Marketing focus as an advantage and/or a minimum of 5-6 years successful track record in Marketing and/or Trade Marketing
Experience in consumer and/or sporting goods industries is preferred
Fluent in English
Fluent in Arabic an advantage
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Manager Omni Channel - Ordering & Execution EMC (Temp 6 months)Brand: adidasLocation: DubaiTEAM: Marketing & CommunicationsState: DUCountry/Region: AEContract Type: TempNumber: 510240Date: Apr 15, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.