Job Description

Company Description

Spark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general! We are an Acceleration Agency.


At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again - all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours - today and in to the future. Our pursuit of what's next will be relentless



The Senior Manager - Media should develop strategic communication plans, lead digital media execution, and ensure excellent client service and account management. Strong organizational skills and the ability to manage multiple projects and client relationships are essential. Key tasks include leveraging on agency products and services for client growth, mentoring team members, and identifying new business opportunities.

Main Tasks:

Technical & Product

• Understand client's overall business and marketing objectives displaying a sound knowledge of all media, including TV, print, radio, OOH and online. Working efficiently as part of an overall integrated team.
• Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.
• Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc.
• Be familiar with and able to sell advanced research tools.
• Ability to understand media briefs and develop media strategies accordingly .
• Experience of monitoring, reporting, and analyzing metrics data.
• Performing thorough, insightful campaign analysis, including reporting and optimization recommendations.
• To build a relationship with client and agency counterparts.
• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
• Strong analytical skills and ability to interpret data and market research.
• Strong grasp of industry trends and best practices.
• Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Expert in research data, including client research such as: Sales Data, Brand Health Tracker, Awareness tracking, Competitive Data etc.
• Strong commercial acumen, able to understand the importance of driving ROI and able to create ROI opportunities for both business partners and agency whilst being both efficient and effective.

Business Acumen & Operational Efficiency

• Exceptional communication skills - you're skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations.
• A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow.
• To work with Buying & Finance team to: provide investment briefs, overlook implementation plan, cooperate to solve any issues on on-going plans, report back the media investments.
• To undertake additional projects beyond client responsibilities as requested, e.g. participate in new business, analysis for overseas offices etc.
• To oversee and be responsible for the smooth running of all client / supplier and interdepartmental relationships.
• Deep understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders.
• Strong project management skills and ability to prioritize, meet deadlines, and work under pressure.
• Strong understanding of budgeting and forecasting.
• Exceptional communication abilities and ability to interpret client objectives.
• Strong ability to train and develop analytical skills in staff.
• Willingness to assist team members with tasks.
• Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.

Innovative & Analytical Mindset

• To grow the strategic thinking capabilities of the team
• To create and develop a strategic framework that delivers on the client's objectives - Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market.
• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Ability to innovate and improve current processes.
• Strong problem-solving skills.

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Able to provide constructive feedback to others in a timely manner.
• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Empowers individuals to solve problems with full support when needed.
• Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Proactively and continuously work towards improving effective team working and collaboration.
• Able to handle complex messages and is able to convey issues to facilitate others' understanding.
• Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
• Capable of creating opportunities for others to grow and demonstrate their learning agility.
• Drives a culture of trust with peers, clients and other stakeholders.

Self

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Showcases resilience and maintains drive and a positive outlook when faced with challenges.
• Actively listens and is receptive to others' feedback on performance.
• Able to take justified risks when appropriate and take accountability and responsibility when things don't go as planned.
• An early identifier of change, able to proactively develop and share plans to seize opportunities.
• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
• Able to listen to other people in a way that they feel understood, and is respectful of others.
• Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.