What you will do:

• Supervise Marketing Strategy, plan & implementation

o Define and develop the annual marketing strategy in alignment with the business objectiveso Design the corresponding communications plan in accordance with the approved strategy

• Brand Management

o Develop a strategic direction plan for brands association with external/internal stakeholders (Global Aftersales brands including Al-Futtaim Auto Centers (ALAC), external but relevant businesses) as part of the wider experiential strategy.o Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies.

• Social Media Management

o Development and strategic steering of the brand social media strategy in line with the wider marketing and business goalso Development and management of always-on brand and product social content complimenting ongoing campaigns and brand positioningo Integration and implementation of social media into all brand activities, both physical and virtual.

• Digital:

o Coordinate cross functionally with internal teams to manage:Individual business websites to ensure compliance to brand standards, tonality, and communication directionDigital media planning & performanceCRM communications to ensure efficiencies of outbound marketing initiatives

• Campaign and Agency management

o Active participation in all campaign planning, management, and implementation across the agency ecosystem.o Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.

• Analytics & Reporting

o Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces.o Delivery of a quarterly insights report focusing on brand performance in the responsible domain for the previous quarter - aimed at providing tangible recommendations towards future plans to meet both brand and business goals.o Marketing Investment tracking and management including supervision of PO issuance, invoicing and budget updates

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