ABOUT US

Edelman is a new kind of agency, at the intersection of PR, Advertising, Social, Digital, Earned Media and Experiential. We blur the lines between each medium to create smart, innovative, and powerful work that gets people talking and engaging with brands in new ways. You will be challenged to push convention and your creativity to find modern ways to drive consumer behavior in today\'s socially charged, digital environment.

We are passionate, unconventional, and driven by a desire to do the best work possible. We get results for our clients and have the trophies to prove it. We are tough on work. We are kind to each other. We also laugh a lot ....

THE ROLE

This is an exciting opportunity to join Edelman\'s UAE marketing team, which aims to build and maintain the Edelman brand and reputation and drive growth. You will work as part of the team who develop, establish and execute the global B2B marketing strategy for the firm, responsible for a broad range of profiling, positioning, events and campaigns.

As the CRM Marketing Manager you will focus on developing and executing the data strategy and its marketing automation platform, working closely with marketing and IT stakeholders to ensure our approach to these channels results in growth for the firm. \

KEY ROLES AND RESPONSIBILITIES

• You will develop and execute the strategy for the firm\'s HubSpot marketing tools, including CRM, email campaigns and event management.
• Partner with broader marketing, new business, IT and senior management teams to support the global adoption of processes.
• Constantly monitor performance of campaigns and events, running ad hoc analysis to drive innovation and change in the way that Edelman markets to its core audiences
• Collaborate with the global IT services and compliance team to:
• Build new features and update functionality for the Dynamics 365 CRM and marketing automation system
• Support the governance of data across the firm, including but not limited to GDPR compliance
• Advise and train a global team (across country and regional domains) on best practices in CRM management and marketing automation campaigns.
• Develop and maintain resources, templates and frameworks, for example around digital event management, email development and analytics

KNOWLEDGE & SKILLS

• Solid experience in managing CRM and marketing automation, i.e CRM - Dynamics 365, Marketing Automation - HubSpot
• Excellent project management and stakeholder communication skills
• Excellent written and oral communication skills with a passion for distilling CRM data practices and analytics into clear and concise messaging
• Friendly, flexible and approachable manner with a collaborative attitude to work with a global context and understanding
• Ability to use own initiative whilst working to tight deadlines in a fast-paced and dynamic environment
• Strong interest in B2B marketing, CRM best practices and marketing technology, with an eye on the industry to continually build and improve the technology behind Edelman\'s campaigns

WHAT\'S IN IT FOR YOU?

• An opportunity to shape your future and work with some of the smartest and most energetic people in the PR industry, who will nurture, challenge, and enable you.
• We offer hybrid work environment where you can work from home 2x in a week.
• Big potential for personal growth, training, and further development of skills
• A dynamic, collaborative, and inclusive culture, where diversity is embraced - and you are celebrated and appreciated for who you are.
• A huge variety of virtual learning and development resources to support your personal and professional growth.

If you apply, we will review your fit against the position criteria and feedback to you. If your profile does not meet the criteria, we will retain your profile as an active applicant for future consideration.

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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age\'s 2019 A-List; the Holmes Report\'s 2018 Global Digital Agency of the Year; and, five times, Glassdoor\'s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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Daniel J. Edelman Holdings