Job Description

Overview:

We are searching for a strategic and creative Senior Manager - Employer Branding to lead and elevate our employer brand strategy. This dynamic role will be responsible for shaping how we attract, engage, and retain top talent in a competitive market. You will develop and implement innovative employer branding initiatives across various channels, fostering a strong employer brand reputation that attracts diverse and high-caliber candidates.

Core42 is the UAE's national-scale enabler for cloud and generative AI, combining G42 Group's expertise across multiple technology disciplines into a single platform for public sector and large enterprise transformations. Building on our capabilities as sovereign cloud and HPC specialist, we bring generative AI, cybersecurity, professional and managed services expertise to enable national-scale program deployments across industries.
Responsibilities:
• Lead the development and execution of a comprehensive employer branding strategy, aligning it with the company's overall business objectives and talent acquisition goals.
• Conduct market research and competitor analysis to understand current trends in employer branding and the competitive landscape.
• Develop and manage employer branding content across various channels, including the careers website, social media platforms, job boards, and recruitment marketing materials.
• Build and manage employer branding campaigns, leveraging creative storytelling techniques and data-driven insights for maximum impact.
• Develop and maintain strong relationships with internal stakeholders such as Human Resources, Marketing, and leadership teams to ensure brand messaging consistency.
• Partner with external agencies and vendors on employer branding initiatives.
• Manage employer branding budget and track key metrics such as website traffic, brand awareness, and candidate quality.
• Stay up-to-date on the latest trends and best practices in employer branding and talent acquisition.
• Act as an employer branding ambassador, promoting the company culture and employee value proposition to potential candidates and the industry.
• Analyze competitor employer branding strategies and identify areas for improvement.


Qualifications:
• Minimum 8-10 years of experience in marketing, communications, or a related field, with a strong focus on employer branding.
• Prior experience in Talent acquisition will be a great add on.
• Proven track record of developing and implementing successful employer branding strategies.
• Strong understanding of current trends and best practices in employer branding, including content marketing, social media marketing, and storytelling.
• Excellent communication, presentation, and writing skills.
• Creative and strategic thinking with a strong ability to develop engaging content.
• Project management skills with the ability to juggle multiple priorities and meet deadlines.
• Data-driven approach with a focus on measuring the impact of employer branding initiatives.
• Experience working with social media platforms and other digital marketing tools (preferred).
• Passion for building a strong employer brand and attracting top talent.

What we look for If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Core42 community. What working at Core42 offers Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations. Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects. Work-Life: A hybrid work policy to strike the perfect balance between office and home. Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits and more. If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.