Job Description

YouTube Thumbnail, Freebie, and Funnel Graphic Design Expert

(Approx. 750 words)

Are you an experienced designer who understands the psychology of visual impact and can craft compelling graphics that drive clicks, conversions, and brand loyalty? We're seeking a

YouTube Thumbnail, Freebie, and Web/Funnel Graphic Design Expert

who's adept at creating eye-catching visuals that resonate with audiences and elevate marketing campaigns. If you thrive on making designs that not only look beautiful but also

perform

--then read on!

Why This Role Is Critical

Visuals That Convert

In a digital-first world, strong visuals can make or break a user's journey. A brilliantly designed thumbnail increases clicks, a well-structured freebie reinforces brand authority, and a seamless funnel page converts browsers into believers.

Multi-Channel Impact

This position doesn't just focus on one platform. You'll oversee YouTube channels, lead magnet "freebies" (like PDFs or mini-ebooks), and full funnel pages--from landing pages to checkout--ensuring

brand consistency

across each touchpoint.

Strategic Branding & Marketing

Beyond aesthetics, your designs will embody our company's unique value proposition and brand voice. You'll collaborate with marketing strategists and content creators to ensure every graphic aligns with business goals--whether it's growing channel subscriptions or boosting product sales.

Role Overview

As our

YouTube Thumbnail, Freebie, and Funnel Graphic Design Expert

, you'll blend creativity with an

understanding of marketing psychology

. You'll conceptualize and produce:

Thumbnails

that spark curiosity and maximize click-through rates (CTR).

Freebies and lead magnets

that delight, inform, and convert prospects into loyal fans or buyers.

Website and funnel pages

that guide users seamlessly through the buyer's journey.
You'll manage multiple projects simultaneously, often juggling fast-turnaround tasks like a trending YouTube series design with longer-term funnel revamps that require meticulous planning and execution.

Key Responsibilities

High-Converting YouTube Thumbnails

Develop concepts that

stand out

among crowded competition, leveraging color, typography, and layout psychology. Stay updated on emerging YouTube design trends, optimizing thumbnails for mobile and desktop viewing. Continuously test variations (A/B testing) to boost CTR and refine best practices.

Freebie/Lead Magnet Design

Create PDFs, checklists, e-books, and other freebies that reinforce our brand identity while delivering user-friendly layouts and visuals. Balance compelling graphic elements with clear, digestible content--ensuring your designs serve as both educational tools and marketing assets. Collaborate with copywriters to make sure text and visuals work in harmony, encouraging opt-ins and sign-ups.

Web & Funnel Page Graphics

Design landing pages, sales pages, and checkout flows on funnel-building platforms (ClickFunnels, Kajabi, WordPress, etc.), ensuring a consistent brand experience. Implement user-centric principles like clear calls-to-action, intuitive layouts, and responsive designs for smooth navigation on all devices. Incorporate marketing psychology in visual hierarchies, color choices, and branding to encourage conversions at each funnel stage.

Brand Consistency & Visual Strategy

Adhere to and help evolve our brand style guide, ensuring everything from color palettes to typography systems is unified across mediums. Provide direction on how visuals can enhance storytelling in video content, blog posts, and social media campaigns. Innovate new creative concepts that can be applied to future assets, from seasonal campaigns to product launches.

Collaboration & Project Management

Work closely with marketing teams, content creators, and product managers to align design deliverables with strategic goals. Handle multiple projects, setting realistic timelines and meeting strict deadlines without compromising quality. Present design concepts and gather feedback in a clear, constructive manner--showcasing the reasoning behind specific design choices.

Optimization & Analytics

Track relevant KPIs (CTR for YouTube thumbnails, conversion rates for funnel pages, etc.) to measure your designs' effectiveness. Use data insights and user feedback to iterate on designs, continually pushing for higher performance and stronger engagement.

Required Qualifications

Advanced Graphic Design Skills

Mastery of tools like

Adobe Photoshop, Illustrator, InDesign

, or comparable software (e.g., Figma, Sketch). You can quickly switch between tasks like photo manipulation, vector graphics, or layout design.

Proficiency in Web/Funnel Builders

Experience with

ClickFunnels, Kajabi, WordPress

, or similar platforms. Understand best practices for funnel structure, mobile responsiveness, and user flows.

Marketing & Branding Acumen

Grasp of color theory, typography, and layout principles that speak to user psychology. Familiarity with designing for

conversion optimization

and brand storytelling.

Portfolio of Impactful Designs

A proven track record of designing

click-worthy

thumbnails, lead magnets, and funnel pages that drive measurable results (CTR, opt-ins, or sales).

Strong Communication & Collaboration Skills

Ability to articulate design rationale and actively participate in creative discussions. Comfortable with project management tools (e.g., Trello, Asana) to keep tasks on track.

Preferred (Level-Up Skills)

Video Editing & Motion Graphics

Experience creating short animations or motion graphics to enhance thumbnails or funnel pages could be a significant advantage.

Copywriting & UX Writing

While this isn't a writing role, familiarity with persuasive copy principles can help refine design layouts for maximum impact.

A/B Testing & Analytics Tools

Hands-on experience with Google Analytics, Split Testing, or heat-mapping platforms (Hotjar, Crazy Egg) to validate design decisions with data.

Why Join Us?

Creative Freedom & Experimentation

You'll have the autonomy to test bold ideas, refine existing assets, and propose new design directions that can shape the company's visual future.

High-Visibility Impact

Your thumbnails will directly influence our YouTube growth, your freebies will drive lead generation, and your funnel designs will convert sales--tangible accomplishments to propel your career.

Collaboration & Growth

Work alongside a diverse team--product managers, marketers, video creators--gaining new insights into how design, branding, and marketing converge in real-world applications.

Remote Flexibility

Whether you flourish in a home office, a co-working space, or while traveling, we support a flexible work environment and respect your autonomy.

Ready to Elevate Our Visual Ecosystem?

If you're a

YouTube Thumbnail, Freebie, and Funnel Graphic Design Expert

who's ready to push creative boundaries and optimize designs for real-world results, let's connect.

Submit your resume and portfolio

that showcases your best conversions-focused work--especially thumbnails, funnel pages, or freebie designs that exemplify your style and strategy.

We move swiftly and value talent that can hit the ground running, so expect a streamlined hiring process. Join us to shape brand experiences, drive conversions, and take our visual storytelling to the next level!

Job Type: Full-time

Pay: AED21.73 - AED50.00 per hour