Company DescriptionSpark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general! We are an Acceleration Agency.At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again - all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours - today and in to the future. Our pursuit of what\'s next will be relentless.Responsibility and FocusYour key responsibility in this role will be to support the team in developing, implementing, tracking and optimizing the media campaigns across both offline and online media channels for a portfolio of luxury clients.You should also be able to support external stakeholders and the wider media team in orchestrating multiple touchpoints to achieve business results and ROI. Also, you will be responsible for studying the competitive landscape and preparing market insight presentations that will be beneficial for brands to lead in their category.
Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
Understand the importance of setting key performance indicators and being an active member in achieving/exceeding them
Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies
Manage day-to-day client relationships and communications
Mentor and guide junior planning team members
Main TasksTechnical & Product
Develop, assess and present to the client documents related to: media strategies, media plans, reports (campaign & competitive)
Expertly developing and evaluating supplier proposals
To be able to set the clients expectations on all projects
To work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues
To start fostering relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients\' media investment
Lead on media spend summaries and flowcharts to make sure they are updated and accurate
Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
Master a flawless media planning process
Connect with internal specialists and external stakeholders\' units to design integrated solutions to our clients.
Master a flawless media execution process working alongside various stakeholders (client, creative agency etc).
To have a strong relationship with media vendors, which covers the ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.)
To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
To be involved in helping develop & deliver competitive / plan rationale presentations.
Ability to comprehend a client\'s requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client\'s goals.
Strong analytical skills and ability to interpret data and market research.
Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
Knowledge of digital media and emerging technologies.
Business Acumen & Operational Efficiency
Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies
Be able to assess media campaigns and develop actionable and insightful recommendations to optimize them against the projects goal
Begin to develop an understanding of the client\'s business, their products, services, customer profile, marketing and business objectives, competitors and sales
Build and maintain media knowledge of the market, consumer and media research available
Use research tools and data to analyze target audience and products. Develop knowledge of research tools such as GWI, brand pulse... etc to understand the business
Develop a deep understanding of the business category & knowledge of the competitive frame.
Deep understanding of the advertising and media industry and the role of media planning within it.
Proven ability to manage multiple projects, clients, and stakeholders.
Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
Ability to develop a good rapport with media owners, colleagues and creative agencies.
Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project\'s goals.
Understanding of the client\'s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
Building and maintaining media knowledge of the market, consumer, and media research available.
Develop a deep understanding of the business category & knowledge of the competitive frame.
Innovative & Analytical Mindset
Sound knowledge of the media market place and opportunities available
To provide strategic recommendations and write POV on media selection / rationales in addition to evaluating campaign performance.
Ability to think strategically, creatively, and analytically.
Proven ability to identify new opportunities and develop effective solutions.
Strong communication and negotiation skills.
Sound knowledge of the media marketplace and opportunities available
People & Leadership
Seeks others\' feedback to develop self-awareness, strengths and address development area.
Is able to proactively raise issues to improve effective team working and collaboration.
Is able to communicate confidently in a clear, concise and articulate manner.
Collaborates with stakeholders and embraces an inclusive based environment.
Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
Able to build relationships quickly with others and engages personally with peers and clients.
Treats others with respect, listens to other perspectives, especially when they are different from own.
Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
Drives a culture of trust with Peers, clients and all other stakeholders.
Seeks others\' feedback to develop self-awareness, strengths and address development area.
Is able to proactively raise issues to improve effective team working and collaboration.
Is able to communicate confidently in a clear, concise and articulate manner.
Collaborates with stakeholders and embraces an inclusive based environment.
Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
Able to build relationships quickly with others and engages personally with peers and clients.
Treats others with respect, listens to other perspectives, especially when they are different from own.
Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
Drives a culture of trust with Peers, clients and all other stakeholders.
Self
Is able to take ownership for actions and deals with consequences in a mature manner.
Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Showcases curiosity and open mindset towards new ways of doing things.
Is able to set high impact objectives and goes above and beyond to exceed performance.
Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity and humbleness.
Displays resilience and maintains drives and a positive outlook when faced with challenges.
Is able to take ownership for actions and deals with consequences in a mature manner.
Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Showcases curiosity and open mindset towards new ways of doing things.
Is able to set high impact objectives and goes above and beyond to exceed performance.
Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity and humbleness.
Displays resilience and maintains drives and a positive outlook when faced with challenges.
QualificationsBS/MS degree in marketing or a related fielProven working experience of 3-4 years in media planning (online & offline)