Job Description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

Responsibility and Focus


Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients across all regional digital channels.


You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data-driven and grounded in strategy and insights to drive our client's business.

• Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
• Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
• Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Mentor and guide junior planning team members

Main Tasks

Technical & Product

• Develop, assess and present to the client documents related to: media strategies, media plans, reports (campaign & competitive)
• Expertly developing and evaluating supplier proposals
• To be able to set the clients expectations on all projects
• To work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues
• To start fostering relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment
• Lead on media spend summaries and flowcharts to make sure they are updated and accurate
• Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
• Master a flawless media planning process
• Connect with internal specialists and external stakeholders units to design integrated solutions to our clients
• Master a flawless media execution process working alongside various stakeholders (client, creative agency .. etc)
• To have a strong relationship with media vendors, which covers the ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.)
• To work with Buying Team: Provide them with an investment brief, Collaborate in the development of implementation plan, Liaise with them regarding any issues on on-going plans
• To work closely with the finance department to generate periodical reconciliation and manage ad-hoc vendor issues
• To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options To be involved in helping develop & deliver competitive / plan rationale presentations
• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
• Strong analytical skills and ability to interpret data and market research.
• Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
• Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
• Expertly developing and evaluating supplier proposals.
• Ability to set client's expectations on all projects.
• Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
• Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment.
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Knowledge of digital media and emerging technologies.
• Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
• Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
• Mastery of flawless media planning process and ability to design integrated solutions to clients.
• Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
• Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.
• Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
• Involved in helping develop and deliver competitive/plan rationale presentations.

Business Acumen & Operational Efficiency

• Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies
• Be able to assess media campaigns and develop actionable and insightful recommendations to optimize them against the projects goal
• Begin to develop an understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors and sales
• Build and maintain media knowledge of the market, consumer and media research available
• Use research tools and data to analyze target audience and products. Develop knowledge of research tools such as GWI, brand pulse... etc to understand the business
• Develop a deep understanding of the business category & knowledge of the competitive frame.
• Deep understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders.
• Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
• Ability to develop a good rapport with media owners, colleagues and creative agencies.
• Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
• Understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors and sales.
• Building and maintaining media knowledge of the market, consumer, and media research available.
• Develop a deep understanding of the business category & knowledge of the competitive frame.

Innovative & Analytical Mindset

• Sound knowledge of the media market place and opportunities available
• To provide strategic recommendations and write POV on media selection / rationales in addition to evaluating campaign performance.
• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Sound knowledge of the media marketplace and opportunities available

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.
• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.
• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.



Qualifications Education and Experience Required


BS/MS degree in marketing or a related field

• Proven working experience of 3-4 years in media planning (online & offline)


Bachelor's degree in marketing, advertising, or a related field.

• 5-7 years of experience in media planning or related role (online & offline).


Proven ability to mentor and lead a team of planning executives.


Strong organizational skills, team player, ability to multitask, and work under pressure.


Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.