Lead the development and implementation of online media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
Set key performance indicators and be an active member in achieving them.
Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
Manage day-to-day client relationships and communications.
In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
Knowledge of digital media and emerging technologies.
Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
Qualifications
Bachelor\'s degree in marketing, advertising, or a related field.
2-4 years of experience in media planning or related role (online).
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
Experience with large-scale CPG clients is preferred.