Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner\'s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world\'s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.
The key responsibility in this role will be to support the media division in bringing transformation to life - we are looking for someone known for incredible strategic thinking and graceful client management.
You\'ll be expected to also support the wider media team with developing accurate media campaigns.
Main tasks
Develop a deep understanding of the business category & knowledge of the competitive frame
Strong understanding of the consumer trends that are changing the media landscape
Connect with internal specialists and external stakeholders units to design integrated solutions to our clients
Plan and execute digital media campaigns
Play a key role to align between on going performance requirements and respective teams in different practices, Performance Marketing, Programmatic, Data Sciences etc...
To have strong up to date understanding of: search, social media, mobile marketing & retargeting.
To keep up with the latest media trends & responsible for informing the media team and client of new opportunities
Support the media team with the input from strategy, implementation, data-driven insights and recommendations.
Qualifications
2-4 years of experience in media planning/digital marketing (preferably within the financial and hospitality verticals)
Proven experience in social media and/or display advertising campaigns
BS/MS degree in marketing or a related field
Should be well versed with the following tools :
-Google Ads, reach planner, Google Analytics (GA4) -Experience in SEO, SEM * Problem solving mindset; pro-actively resolves issues and knows when and to whom to escalate
Strong communication skills
Strong analytical skills; ability to relate results with clients\' objectives
Ability to multi-task and work independently
Attention to details and ability to work with data and numbers