Sheyaaka is a leading e-commerce platform dedicated to offering chic, distinctive, and affordable luxury products that elevate everyday living. As a lifestyle revolution, Sheyaaka is more than just an online store-it's a destination where elegance, beauty, and luxury converge. We believe in the power of individuality and personal expression, and our mission is to create an immersive shopping experience that inspires and delights our customers.Our Culture
At Sheyaaka, we foster a culture of creativity, innovation, and excellence. Our team thrives on collaboration, diversity, and a shared commitment to our vision of becoming the beacon of affordable luxury in online retail. We believe in making every interaction meaningful and every day at work an opportunity to contribute to a lifestyle revolution. We also offer flexible work arrangements, opportunities for professional development, and a dynamic work environment.Position Description
We are looking for a skilled Senior Digital Marketing Specialist to drive brand growth and customer engagement. Responsibilities include managing multi-channel campaigns (SEO, social media, email), optimizing performance through analytics, overseeing budgets, and staying updated on trends. This role also involves ensuring consistent branding and collaborating with cross-functional teams to achieve business goals. Expertise in digital tools, data analysis, and strategic planning is essential.Responsibilities
xe2x98x90 Plan, implement, and manage comprehensive digital marketing strategies and campaigns to build meaningful connections with customers.
xe2x98x90 Develop long-term digital marketing strategies aligned with company goals, fostering cross-functional collaboration with sales, product, and creative teams.
xe2x98x90 Manage and optimize the digital marketing budget, ensuring efficient allocation of resources across various channels to maximize ROI.
xe2x98x90 Control advanced analytics tools to track campaign performance, customer behavior, and ROI, using data-driven insights to continually improve strategies.
xe2x98x90 Design strategies to enhance the entire customer journey, from awareness to conversion, ensuring a seamless and engaging digital experience across all platforms.
xe2x98x90 Create and distribute online newsletters and promotional emails across multiple channels to communicate content, deals, and offers.
xe2x98x90 Oversee website management, including content creation, regular updates, and coordination with brand managers for maintenance.
xe2x98x90 Conduct market research to assess trends, brand awareness, and competitor activity, providing insights for strategic decision-making.
xe2x98x90 Maintain and update content on the eCommerce platform to ensure fresh and relevant offerings.
xe2x98x90 Analyze data to define future campaigns and activities, ensuring they target the right audience segments.
xe2x98x90 Organize and oversee campaigns and promotional events across social media channels, targeting diverse audience groups.
xe2x98x90 Manage Google SEM campaigns, including PPC, retargeting ads, and display ads, ensuring effective reach and engagement.
xe2x98x90 Manage website and social media offers and promotions, ensuring consistency and alignment with marketing goals.
xe2x98x90 Define and refine buyer personas to improve targeting and drive engagement with identified audiences.
xe2x98x90 Manage offers & Promotions on our website and social media.
xe2x98x90 Identify our buyer persona to better target identified audiencesQualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• Strong verbal and written communication skills in English.
• Creative thinking and problem-solving ability.
• Proven leadership skills with experience in mentoring teams and managing cross-functional projects.
• Technical Skills:

o Expertise in SEO (on-page, off-page, technical) and SEM (Google Ads, Bing Ads).
o Experience with Content Management Systems (CMS).
o Proficiency in email marketing platforms.
o Strong knowledge of Google Analytics and other reporting tools.
o Expertise in managing digital ads on platforms such as Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.

• Strong understanding of digital marketing trends and best practices.
• Experience in budget management, with the ability to allocate resources effectively across various digital marketing channels to ensure optimal ROI.

Why Join Sheyaaka?
At Sheyaaka, you'll be part of a forward-thinking team that's redefining online retail. We offer a dynamic work environment, opportunities for professional growth, and the chance to be part of a company that values creativity, innovation, and excellence. If you're passionate about making a difference and want to contribute to a company that's setting new standards in e-commerce, we'd love to hear from you.

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