Company DescriptionCreativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the worlds largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named Network of the Year by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the worlds most valuable brands including The Coca-Cola Company, Fiat, Kelloggs, McDonalds, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, confidential and follow us via @LeoBurnettMEA on Twitter and Instagram. As a Senior Designer, you are responsible for creating visual content across multiple communication touchpoints by bringing brand storytelling and product life through audio visual media while applying the global quality standards.Another key part of this role would be designing and executing agile integrated, cross-channel content initiatives - you can turn daydreams into reality with flair and speed.Candidates for this role will enjoy the considerations of aesthetics, visual communication flow, the golden ratio, the rule of thirds (how the user\xc2\xb4s eye recognizes good layout), color, and typography including how these design tools can be used to create compelling marketing content - regionally and globally.When creating Client brand assets you should:

• Have a desire to merge knowledge and experience with business and art
• Work independently on design only projects
• Produce content for social media using different formats across Facebook, Instagram, TikTok, Facebook, Twitter and YouTube
• Take care of a project from the concept phase to the realisation phase
• Consider the information architecture to ensure relevance, accessibility, and users\xc2\xb4 visual processing abilities
• Leverage emotion to create memorable, visual impact
• Ensure that brand positioning and usability go hand in hand

Overall, the goal of this role is to bring our clients brands to life for consumers through audio-visual media. An understanding of various needs across different marketing platforms, especially digital, and the needs of differing audiences will be key to success.Main TasksTechnical & Product

• Creating and communicating concepts that intrigue and inspire your both peers and clients - with smart rational to back them up
• Perform Video Editing and Animation
• Perform retouching and manipulation of images
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Provide editorial, creative and technical support to team members
• Create content and design visual packages to communicate digital and non-digital brand messages such as social media campaigns, marketing emails, PR and print materials

Business Acumen & Operational Efficiency

• Collaborating and partnering with copywriters to ensure that both the copy and the visuals are in perfect synch to make the concept as powerful, vivid and compelling as possible
• Assisting the Content Team to improve the Creative groups technical and creative performance

Innovative & Analytical Mindset

• Brainstorming and developing campaigns while working with clients on multiple projects at once
• Proactively suggest new opportunities to the client teams / clients (with an eye to upsell and cross sell broader Groupe proposition)
• Participate in new business pitches as required

Qualifications

• 5-7 years of experience within an agency preferred
• Strong knowledge of digital design and best practices/guidelines.
• Excellent creative vision and attention to detail
• Strong knowledge of graphic design, branding/marketing, and brand building.
• Expert competency in Adobe Creative Suite, specifically Illustrator, Photoshop, Premiere Pro, After Effect, and InDesign + Figma.
• Drive, ambition, and enthusiasm to deliver results and establish a senior role in the team.

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