Job Description

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.



Responsibility and Focus


Senior Creative Directors oversee the creative team, including art directors, copywriters, and designers. They ensure the success of content or a product, guiding it through from conception to production.


Senior Creative Directors take on a managerial role while keeping one foot in the trenches, helping to generate and produce big ideas.


They also develop and nourish the client relationship with the agency when focusing on big ideas and campaigns.


Main Tasks


Technical & Product


Managing the creative process from conception to production.


They will be expected to manage and cultivate the career development of other team members.


Meeting with and determining the client's creative needs.


Meeting with clients and sharing their needs with the rest of the team.


Brainstorming alongside the creative team and coming up with different innovative ways in which to convey the client's desired goals and objectives.


Developing campaigns, translating ideas whilst negotiating with clients to achieve something that matches their vision and the agency's.


Convincingly pitching the team's ideas to the client.


Initiating the process to begin the project once a client accepts a proposal.


Overseeing every step of the creative process.


Business Acumen & Operational Efficiency


Working with the tailored brand team to produce new ideas for business branding, campaigns, and communications.


Evaluating trends, assess new data and keep up-to-date with the latest marketing techniques.


Assisting clients in resolving issues by responding to business objectives in a timely and structured manner.


Creating and implementing tailored marketing plans based on individual client requirements.


Directing brainstorming meetings and creative sessions with client.


Shaping brand standards and creating procedures to ensure all products are brand appropriate.


Supervising the department's daily workflow, assigning project workload, and monitoring deadlines and budgets.


Innovative & Analytical Mindset


Extensive knowledge of design and relevant software.


Familiarity with film-making techniques, language and trends.


Video editing, copywriting and HTML mindset.


A keen awareness of current trends in advertising.


People & Leadership

• Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Able to proactively develop meaningful relationships with key decision makers across functions.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Able to handle complex messages and is able to convey issues to facilitate others' understanding.
• Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders.
• Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support.
• Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility.
• Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices.
• Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness.
• Steers teams on key-clients strategies and ensures delivery of a superior output.
• Drives a culture of trust with peers, clients and other stakeholders.


Self

• Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
• Actively listens and is receptive to others' feedback on performance.
• Able to take justified risks when appropriate and takes accountability and responsibility when things don't go as planned.
• An early identifier of change, is able to proactively develop and share plans to seize the opportunity.
• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
• Able to listen to other people in a way that they feel understood, and is respectful of others.
• Capable of making timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
• Able to promote, champion and model wellbeing to sustain high performance.



Qualifications

Bachelor's degree.


At least ten years of experience.


Elevated soft skills that enable them to inspire creativity and work well with different personality types, all while juggling various projects