• Researching industry-related topics (combining online sources, interviews, and studies)

• Write concise and engaging copy for various channels including digital, websites, external advertising, print, videography, and social media.

• Provides supporting copy/content ideas to the social & content team

• Creates effective copy for press releases, websites, and other interactive media

• Develop long-form copy for LinkedIn articles and blogs

• Develop copy for news-related happenings for an internal weekly newsletter

• Works closely with the web design team to develop products, campaigns, and other content when required

• Research client\'s products, markets, and keyword usage to compose targeted content

• Interpret creative direction and adapt points from creative briefs into the persuasive copy.

• Submit well-structured drafts within deadlines.

• Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)

• Edit and proofread copy as needed

• Assisting with managing the editorial element of projects throughout the entire production cycle

• Help ensures all copy communicates consistent voice and style throughout all forms of communications

• Conduct thorough research to ensure all copies are factually accurate, culturally relevant, and resonate with the intended audience.

• Edit and proofread all content for grammar, punctuation, and style consistency, ensuring a polished final product.

• Analyze performance metrics to assess the effectiveness of copy and make data-driven adjustments as needed.

Bayt