Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world\xe2\x80\x99s third largest communications group We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We\xe2\x80\x99re in the business of getting people to fall in love with our clients\xe2\x80\x99 products and services. We have an unshakeable spirit and unbeatable attitude that Nothing is Impossible, a concept we apply to all our clients and work. We believe in effecting positive change through creativity, always. While we seek out the most brilliant minds to help us on our quest, we\xe2\x80\x99re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.
The Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.
They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.
The position of Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in English / Arabic for global brands.
Partners with creative leaders to proactively seek out and contribute actionable and thought\xe2\x80\x93 provoking ideas.
Being able to juggle multiple projects, prioritize, and meet deadlines
Investigating industry best-practices and new possibilities
Taking part regularly in opportunity briefs, stretching their creative abilities consistently
Main Tasks
Technical & Product
Writing texts (e.g. copy, product descriptions), proofreading, and content editing
Ensuring the consistency of prepared content;
Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
Have a keen understanding of all the channels in the 1:1 marketing space.
Understanding of the power of data intelligence to help them achieve the communication challenge.
Required to make conceptual and strategic decisions across a wide variety of clients and industries.
Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
Develop and execute strategically-sound creative for cross-channel initiatives
Persuasively present both internally and to clients with credibility, reasoning, and emotion
Actively listen to truly understand the ask, client feedback, and internal feedback
Ensure communications are produced to the highest standards of accuracy and quality control
Deliver fresh ideas and personality while working with existing brand voice and tone
Conceptulizes and writes everything \xe2\x80\x94 from white paper ideas to scripts to in-store signage to social media and more.
Researches competitors and the industry to provide insight into trends and creative foresight
Partners with the creatives to make the idea, copy, and design a cohesive story
Qualifications
At least 5 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
Bachelor\xe2\x80\x99s Degree in appropriate field of study
Has the personality to develop thriving client relations and can lead creative presentations
Strong conceptualisation and smart thinking skills
Energy, a sense of humor and an open & curious minds
Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
A knack for strategic brainstorming, campaign development, creative brief development and creative execution