Nestl\xc3\xa9 Nutrition, a global company in the Nestl\xc3\xa9 Group, helps to enhance peoples lives through science-based nutrition products and services for consumer groups with specific nutritional needs. Our brands include Nestl\xc3\xa9 and Gerber maternal and infant nutrition, PowerBar and Musashi performance nutrition and Jenny Craig weight management. POSITION SNAPSHOT

• Regional Senior Brand Manager - Nutrition
• Location: HO, Dubai

POSITION SUMMARY When you think Nestl\xc3\xa9, whats the first thing that comes to mind? We might be known as the worlds biggest food and beverages company, but much more goes into the DNA that makes us who we are. From the health and wellness of our consumers, the quality of our products and the passion that drives our employees, theres always more to life within our fray. As such, were looking for a Senior Brand Manager to join our dynamic team. As the Senior Brand Manager - Nutrition, you will builds strong brands which will delight target consumers and generate strong business results linked to building Brand equity and changing consumer behaviour. We are looking for someone with a proven track record in core brand building, who has helped large/key brands innovate and identify new growth opportunities. You should have experience in developing brand strategies and positioning, as well as a strong understanding of the key drivers of brand/product P&L and how to action them.
Responsibilities:
Business Strategy:

• Support on annual brand strategic priorities as an input for ICP development by clusters.
• Detailing and articulating the key-initiatives and deliverables to the clusters with set timelines.
• Drive metrics in coordination with Cluster Marketing, eBusiness, CIMI.
• CCVP analysis support and supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends, with full support of CIMI and Cluster teams.
• Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels.
• Execute & track management to ensure projects, I&R, business plans are executed, and results tracked.
• Lead PFME key post evaluations (with the support of Data Analytics), regional budget management and tracking.
• Lead SKU Harmonization / Optimization/Simplification initiatives.

I&R Strategy & Multi-cluster I&R lead:

• Provide product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Support on I&R pipeline definition & opportunity identification.
• Connect with CIMI team to develop researches to increase sharing across clusters, leads on concept and packaging development and testing for multi-cluster I&R.
• Accountable for the I&R with different stakeholders incl. clusters & PMOs: coordinating to build the business case, launch plans, recipe development, including the 60/40+ with the support of the Brand Manager.
• Packaging development accountability -Ensures the process with BT & D2D team is sound while being fully accountable for multi-clusters SKU labels (process & authority matrix to be reviewed).
• Provides overall toolkits to support the new launches / relaunches, creating attractive brand experiences/ideas across contact points - to be implemented by the cluster teams.
• Post evaluation and learnings identification.

Brand & Communication Strategy & development process:

• Key-role in the creative development process & Equity measurement:
• On Centralized brands Comms: lead the communication process under the guidance and sign off of the Regional Marketing Head.
• Develops the campaign briefs, coordinates the creative development/adaptation in coordination with SBU/GBU

For localized brands Comms:

• Provide high level toolkit with overarching framework & guidance. The guidance should include the Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots) to ensure ONE BRAND external impact and building. Cluster marketing develops/amplifies/localizes assets as output - in partnership of the HO Team based on abovementioned framework.
• Works in partnership with the media and communication agencies, informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief).
• Accountable for overarching brand equity measurement and corrective actions.
• Connect with eBusiness team to reinforce branding and key content development, leading on the consumer portrait and overall CEF for the brand, creating attractive and rewarding brand experiences frameworks and guidance.
• Ensure Key support to ensure equity measurement: regularly tracks the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
• Shopper communication support to CDT HO
• Brief, message matrix, creation, overall toolkits if relevant.
• Key connection with CMI Regional to implement key Researches

Requirements:

• Minimum 8 years experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestl\xc3\xa9 or equivalent FMCG
• Proven track record in Core Brand Building, helping large/key-brands innovate, identifying new growth opportunities, building brand strategies and positioning
• Understanding of key drivers of brand/product P&L and how to action them
• Experience in leading product launch or complex renovation projects working with cross functional teams
• Experience/ good understanding of digital media and eCommerce
• Pharmaceutical/Consumer Health/OTC/Nutrition Health/Baby Nutrition category.
• Strong experience in leading product launches or complex renovation projects, working effectively with cross-functional teams.
• Media planning skills are highly desired, as you will be responsible for developing and executing innovative marketing campaigns across various channels.
• A higher education in business management and marketing with an excellent track record is required.

Nestl\xc3\xa9 is 308,000 people strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than 91.4 billion CHF in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.