Senior Brand Manager
Dubai, United Arab Emirates
Job Description
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Our client, a leading Multinational in the FMCG/Pharmaceutical sector, is seeking a dynamic and experienced Senior Brand Manager to join their team. As a Senior Brand Manager, you will play a key role in developing and implementing strategic brand initiatives that drive growth and enhance the company\'s market presence. This is an exciting opportunity to work with a well-established brand and contribute to its ongoing success in a regional role. Responsibilities: To develop and sustain a powerful and meaningful brand position across multiple channels, through a deep understanding of market segmentation and customer requirements. This is a leadership role and its success and the success of the brand is created through collaboration with team members, external parties and stakeholders.
- Develop and execute brand strategies that align with business objectives and drive brand equity.
- Lead cross-functional teams in the development and implementation of brand campaigns, including advertising, promotions, and digital marketing initiatives.
- Conduct market research to gain consumer insights and identify opportunities for brand growth.
- Monitor and analyze market trends, competitor activities, and consumer behavior to inform brand strategy.
- Collaborate with internal and external stakeholders, including creative agencies, to develop impactful marketing materials and brand communication.
- Manage brand budgets and ensure effective allocation of resources.
- Evaluate brand performance and make data-driven recommendations for improvements.
- Ensure brand consistency across all touchpoints, including packaging, point-of-sale displays, and online presence.
- Stay up-to-date with industry trends and best practices, and proactively share insights with the team.
- Minimum of 5 years+ brand management experience in the FMCG/Pharmaceutical/Medical industry within a multinational organisation
- Bachelors Degree in Pharmacy, Medicine or related field is preferred.
- Strong strategic marketing experience and brand and consumer products marketing experience.
- Demonstrated capability to take products through a full marketing cycle.
- Experience in building brand equity, creating marketing campaigns that deliver growth. Strong project and stakeholder management.
- Managing external agencies, market research & suppliers.
- Proven track record in developing and executing successful brand strategies.
- Strong analytical skills and ability to interpret market research data.
- Excellent communication and teamwork skills.
- Ability to lead and motivate cross-functional teams.
- Experience in managing budgets and delivering results within financial constraints.
- Proficiency in digital marketing tools and platforms.
- Strong understanding of consumer behavior and market trends.
- Ability to thrive in a fast-paced, deadline-driven environment.
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Job Detail
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Job IdJD1679918
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned