Job Description

Company Description

Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named "Network of the Year" by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA on Twitter and Instagram.



The Senior Art Director is responsible for leading the creative work. This leadership role includes assigning teams, inspiring those teams to consistently produce exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work.

• Works with the CD / ACD to address performance, workflow, and quality issues and develop long-range plans for the team.
• Helps develop and review creative briefs that provide strategic insight(s) and creative inspiration
• Promote a culture of creative quality and accountability and ensure creative deliverables meet both our clients' expectations and our own standards of excellence

Main Tasks

• Develops and reviews creative briefs that provide strategic insight(s) and creative inspiration
• Demonstrates to clients that an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions.
• Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals.
• Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities.
• Develops and evaluates creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management.
• Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique.
• Leads the creative efforts on new business assignments, as needed.
• Ensures that creative presentations to the client meet the highest professional standards.
• Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff.
• Conceives and creates experience design solutions that meet client objectives
• Effectively communicates creative concepts and strategies to both clients and our internal team.
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Brainstorms and developing campaigns while working with clients on multiple projects at once
• Assists the Creative Director to improve the Creative group's technical and creative performance.
• Help ensure that deadlines and budgets are met.
• Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals.
• Extends client relationships and explore new ways to deliver value.
• Presents, shares and reviews creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Provides leadership and professional development to department staff
• Mentors and trains team members, write performance reviews, and allocate work
• Set goals and KPIs for each team member, and works with them to achieve these.

Qualifications • 5-7+ years of agency experience with primarily an Art background
• Knowledge of existent and future craft trends according to industry standards
• A proven track record of conceptual creative ability and judgment
• Successful client contact experience and ability to grow business organically
• The ability to work collaboratively with account management
• Excellent presentation skills
• Successful experience in managing creatives
• The availability and commitment to work extra hours as needed to ensure client satisfaction
• Demonstrated experience in events (client/brand)
• Understanding of consumer behaviours and industry trends
• Core Skills: Ideas, Brand, Awards and strong skillsets on all existent Craft tools