:The Sales Executive for the Non-Food Division in a Fast-Moving Consumer Goods (FMCG) company is responsible for driving sales of non-food products to meet or exceed sales targets. They play a critical role in developing and maintaining relationships with customers, identifying new business opportunities, and implementing effective sales strategies. This role requires strong interpersonal skills, a customer-focused approach, and a deep understanding of the non-food FMCG market.Key Responsibilities:Sales Planning and Strategy:

• Develop sales plans and strategies to achieve revenue targets and expand market share in the non-food segment.

• Analyze market trends, customer preferences, and competitor activities to identify growth opportunities and potential threats.

• Collaborate with the sales team and management to set achievable sales targets and establish action plans to achieve them.

Customer Relationship Management:

• Build and maintain strong relationships with existing customers, including retailers, wholesalers, and distributors.

• Regularly visit customers to understand their needs, address any issues or concerns, and promote new products or promotions.

• Identify opportunities to upsell or cross-sell additional products and services to existing customers.

New Business Development:

• Identify and prospect potential customers in the non-food segment, including retailers, specialty stores, and online platforms.

• Conduct market research and analysis to identify new market segments, product categories, or geographical areas for expansion.

• Prepare and deliver compelling sales presentations to prospective clients, highlighting the benefits and features of the company\'s non-food products.

Order Management and Sales Support:

• Process sales orders accurately and efficiently, ensuring timely delivery and fulfillment of customer requirements.

• Coordinate with internal departments, including logistics, finance, and customer service, to ensure seamless order processing and customer satisfaction.

• Provide ongoing sales support to customers, including product training, merchandising assistance, and promotional support.

Reporting and Analysis:

• Maintain accurate records of sales activities, customer interactions, and sales performance metrics.

• Generate regular sales reports and analysis, providing insights into sales trends, product performance, and market dynamics.

• Utilize sales data to identify areas for improvement, optimize sales strategies, and make informed business decisions.

Qualifications and Skills:

• Bachelor\'s degree in business administration, marketing, or a related field; additional certification in sales or marketing is a plus.

• Proven experience in sales, preferably in the FMCG industry with a focus on non-food products.

• Strong negotiation and persuasion skills, with the ability to influence decision-makers and close sales deals.

• Excellent communication and interpersonal skills, with the ability to build rapport and trust with customers and colleagues.

• Strategic thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement.

• Familiarity with sales techniques, CRM systems, and market research tools.

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